NEW YORK— Mentera, a new brand of Emerald Holding, Inc., will focus on solutions to a topic that before the COVID crisis was rarely addressed in corporate America: mental health. In a recent nationwide survey conducted by Mentera, top executives
WARWICK, N.Y., PARIS — MAD Event Management LLC and UFI, the Global Association of the Exhibition Industry, announced a new strategic partnership to boost and to further develop the member services UFI provides to its North American members, including trade
DALLAS – The fourth of six reports in the Center for Exhibition Industry Research (CEIR) Omnichannel Marketing Insight Series focuses on the critical topic of trade show attendee acquisition. Growing your show, attracting quality buyers and creating the go-to marketplace
ANAHEIM, Calif. — The National Association of Music Merchants (NAMM) held its annual convention, the NAMM Show, this June 3-5 at the Anaheim Convention Center. The NAMM Show was a big success as it generated nearly $77 million in economic
ARLINGTON, Va. – The events environment is increasingly technology fluid, meaning associations and corporations putting on events and gathering their communities must look across virtual, hybrid and in-person channels to understand what their own customers are doing, and where. To
MINNEAPOLIS – By all counts, the first-ever NFT-ticketed convention, VeeCon, held May 19-22 at U.S. Bank Stadium in Minneapolis, was a grand success. Launched by social media mogul Gary Vaynerchuk, VeeCon, produced by VeeFriends, drew nearly 7,000 attendees from 47
CHICAGO — Trade Show Executive (TSE) is now accepting nominations for the coveted TSE Grand Awards, honoring the best of the best among trade shows. TSE’s Grand Awards are open to trade shows of all sizes, even those that are
ORLANDO, Fla. – The travel industry came together June 4-8 at the Orange County Convention Center in Orlando, Fla., for the 53rd annual IPW, put on by the U.S. Travel Association. IPW is the global travel industry’s leading international marketplace
NEW YORK – In an effort to redefine the trade show experience, Informa Markets Fashion has created the PROJECT NY Retail Concept Store, reportedly the first pop-up retail store to open to the public alongside a trade show. Fusing art,
WASHINGTON, D.C. — Attendees are calling this year’s Legislative Action Week, organized by the Exhibitions & Conferences Alliance (ECA) and for which Trade Show Executive was a Gold Sponsor, a resounding success. The virtual lobbying event for the business events
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