This Just In
CHICAGO — Appearing as a supplement to Trade Show Executive’s (TSE) September issue, the World’s Top Convention Centers (WTCC) directory strives to be the ultimate companion for trade show organizers looking for concise and accurate information about the 298 largest convention centers in North America by prime exhibit space. Convention centers ranking among the largest […]
DALLAS — The Center for Exhibition Industry Research (CEIR) released The Performance Benchmark Playbook: Large B2B Exhibitions 2026, which looks at B2B exhibitions with 200,000 net square feet or more of paid exhibit space. Trade Show Executive (TSE) connected with Nancy Drapeau, IPC, CEIR’s Vice President of Research, to discuss their findings. Key Statistics: Large events […]
CHICAGO — Freeman released the second part of its Freeman Trends Report, “Unpacking XLNC: The Future of Adult Learning at Conferences and Trade Shows,” focused on the learning component of the XLNC framework. One of the key findings from the report, which reflects a nearly balanced 50-50 response rate from trade show and conference […]
CHICAGO — A new events industry study focused on exhibit and sponsorship sales strategies reports that growth in exhibit and sponsorship revenue is real but conditional as budget scrutiny increases and customers look for more engagement and ROI evidence around business outcomes. The study, which was jointly conducted by Trade Show Executive, Lippman Connects and […]
DALLAS — The Center for Exhibition Industry Research (CEIR) released benchmarking studies for small, midsize and healthcare B2B exhibitions. These reports reveal engagement metrics, revenue drivers and the 2026 outlook for events under 50,000 net square feet (NSF) and between 50,000 and 200,000 NSF, and healthcare shows, respectively, and are available for free to members of the […]
DALLAS — New research from The Freeman Company (TFC), titled The Belief Gap™, explores the channels marketers are turning to in order to help build authority and customer loyalty. The “Belief Gap” is defined as the gap between a customer knowing a brand exists and one who believes in a brand enough to choose, defend […]
DALLAS — Freeman recently released its Trends Report: What’s Keeping Audiences Away, outlining the way non-attendees evaluate and value events to help organizers understand where they can enhance marketing efforts and ultimately win over this group of untapped professionals. Unlike prior Freeman Trends Reports, this new report focuses on the insights collected from non-attendees, a critical cohort to understand in order to unlock greater […]
PARKER, Colo. — Larry Kulchawik coined the phrase “the invisible industry” to describe the world of trade shows. The just-released 2026 Events Industry Council (EIC) Global Economic Significance of Business Events Executive Summary asserted that the industry has a total spend of $1.3 trillion, supports 24.2 million jobs and contributes $3.1 trillion in total business […]
DALLAS — The Center for Exhibition Industry Research (CEIR) released its 2026 Marketing Spend Decision Report, examining how exhibitors are allocating marketing budgets across channels, their motivations for trade show participation, how they measure ROI and their outlook for the year. The report provides clear benchmarks for organizers by breaking down exhibitor marketing spend patterns by annual budget size — under $250,000, $250,000-$749,900 and $750,000 or more — so they can better […]
CHICAGO — Trade Show Executive (TSE), Lippman Connects and EVOLIO Marketing teamed up once again to conduct an industry survey and study focused on attendee acquisition trends, and found that the industry is struggling with retaining attendees and relies heavily on known audiences in the prospecting process. “This study confirms a lot of what we already knew, including the low level of repeat […]
