This Just In
DALLAS — Freeman has released its Freeman Trends Report: Pre-Event Edition to gain insights about how attendees and exhibitors are discovering, evaluating and preparing for trade shows and conferences. Based on the data, it’s clear that event organizers still have the in-person advantage when it comes to being the external resource of choice for professionals, […]
CHICAGO — The trend line for trade show facility construction continues to reach a point of equilibrium, although venues considering construction saw a slight rise from 20 in the spring of 2026 to 21 in the fall, according to the soon-to-be-released Trade Show Executive (TSE) Pardon Our Dust report. “TSE’s Semi-Annual Pardon Our Dust […]
CHICAGO — Appearing as a supplement to Trade Show Executive’s (TSE) September issue, the World’s Top Convention Centers (WTCC) directory strives to be the ultimate companion for trade show organizers looking for concise and accurate information about the 298 largest convention centers in North America by prime exhibit space. Convention centers ranking among the largest […]
DALLAS — The Center for Exhibition Industry Research (CEIR) released The Performance Benchmark Playbook: Large B2B Exhibitions 2026, which looks at B2B exhibitions with 200,000 net square feet or more of paid exhibit space. Trade Show Executive (TSE) connected with Nancy Drapeau, IPC, CEIR’s Vice President of Research, to discuss their findings. Key Statistics: Large events […]
CHICAGO — Freeman released the second part of its Freeman Trends Report, “Unpacking XLNC: The Future of Adult Learning at Conferences and Trade Shows,” focused on the learning component of the XLNC framework. One of the key findings from the report, which reflects a nearly balanced 50-50 response rate from trade show and conference […]
CHICAGO — A new events industry study focused on exhibit and sponsorship sales strategies reports that growth in exhibit and sponsorship revenue is real but conditional as budget scrutiny increases and customers look for more engagement and ROI evidence around business outcomes. The study, which was jointly conducted by Trade Show Executive, Lippman Connects and […]
DALLAS — The Center for Exhibition Industry Research (CEIR) released benchmarking studies for small, midsize and healthcare B2B exhibitions. These reports reveal engagement metrics, revenue drivers and the 2026 outlook for events under 50,000 net square feet (NSF) and between 50,000 and 200,000 NSF, and healthcare shows, respectively, and are available for free to members of the […]
DALLAS — New research from The Freeman Company (TFC), titled The Belief Gap™, explores the channels marketers are turning to in order to help build authority and customer loyalty. The “Belief Gap” is defined as the gap between a customer knowing a brand exists and one who believes in a brand enough to choose, defend […]
DALLAS — Freeman recently released its Trends Report: What’s Keeping Audiences Away, outlining the way non-attendees evaluate and value events to help organizers understand where they can enhance marketing efforts and ultimately win over this group of untapped professionals. Unlike prior Freeman Trends Reports, this new report focuses on the insights collected from non-attendees, a critical cohort to understand in order to unlock greater […]
PARKER, Colo. — Larry Kulchawik coined the phrase “the invisible industry” to describe the world of trade shows. The just-released 2026 Events Industry Council (EIC) Global Economic Significance of Business Events Executive Summary asserted that the industry has a total spend of $1.3 trillion, supports 24.2 million jobs and contributes $3.1 trillion in total business […]
