Top Stories from the Trade Show Industry
NASHVILLE — The 2026 North American Trailer Dealers Association (NATDA) Trailer Show™ was the event’s largest edition ever and broke records in attendance, dealer participation and engagement. It took place Sept. 1-3 at Music City Center and welcomed more than 4,700 industry professionals and more than 800 dealerships. The sold-out show floor featured more than […]
CHICAGO — In the March 2026 edition of Trade Show Executive (TSE), Caitlin Fox, President at mdg, shared what five attendee acquisition strategies would be hot in 2026. Now, as the industry enters the fourth quarter of the year, TSE revisited those predictions to see the results of those strategies from shows that employed them […]
CHICAGO — For the first time, the International Manufacturing Technology Show (IMTS) utilized 100% recyclable carpet across its entire campus. The event, which is produced by AMT – The Association for Manufacturing Technology, took place Sept. 14-19, 2026, with carpeting provided by GES and Emerald Carpets. Trade Show Executive (TSE) looked at this sustainability achievement and what […]
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PROVO, Utah — The supplement, food and beverage industry has two new shows in key regions to look forward to in 2027. SupplySide Connect Utah will launch April 7-8, 2027, at the Utah Valley Convention Center in Provo, and SupplySide Connect Madison will take place June 8-9, 2027, at Monona Terrace in Madison, Wisconsin. Danica […]
SAN ANTONIO, Texas — Informa Markets’ Build™ Show LIVE brought influential voices in high-performance construction to the Henry B. González Convention Center for conference/education Sept. 10-12, 2026, and an expo hall open Sept. 11-12. “Overall attendance was up about 3%, and where we really saw significant momentum was in specific pass categories that tell us a lot […]
CHICAGO — The trend line for trade show facility construction continues to reach a point of equilibrium, although venues considering construction saw a slight rise from 20 in the spring of 2026 to 21 in the fall, according to the soon-to-be-released Trade Show Executive (TSE) Pardon Our Dust report. “TSE’s Semi-Annual Pardon Our Dust […]
PALO ALTO, Calif. — The business travel and expense solution Navan® is expanding further into the exhibitions space with its acquisition of BoomPop, an AI-powered event planning and management platform. In a U.S. Securities and Exchange Commission filing, Navan said the transaction could be worth up to $95 million in cash and shares of Navan Class A common […]
CHICAGO — On Sept. 9, 2026, Trade Show Executive (TSE) got a special look at the International Manufacturing Technology Show’s (IMTS) move-in at McCormick Place. Owned and produced by AMT – The Association for Manufacturing Technology, this massive exhibition is set for Sept. 14-19 and expected to attract more than 86,000 registrants and more than 1,800 exhibitors. The tour […]
COLOGNE, Germany — On Aug. 26-30, 2026, gamescom, the world’s biggest video game event, took over the Koelnmesse exhibition center. For 368,000 visitors — a 6% increase from last year — the show, which is organized by Koelnmesse GmbH and game – The German Games Industry Association, offered sneak previews of upcoming releases, awarded games that stood out from the pack and even hosted […]
LAS VEGAS — In response to workforce pressure, rising credential demands and retail’s growing role in veterinary practices, SUPERZOO introduced accredited veterinary continuing education (CE) this year. The show, which was Aug. 12-14 at Mandalay Bay Convention Center, offered these courses in conjunction with US Vet Shows so professionals could earn CE credits and put their […]
LONDON — The Event Marketing Measurement Association (EMMA) launched a fully comprehensive event measurement certification course for event and marketing professionals. The goal of the course, which was developed in collaboration with Storycraft Lab, is to provide industry professionals with fundamentals of measurement around data collection, analysis and reporting to help improve the industry’s ability […]
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