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Top Stories from the Trade Show Industry

LONDON — In 2026, the International Association of Amusement Parks and Attractions’ (IAAPA)® IAAPA Expo Europe hosted its largest show floor to date, which spanned more than 245,000 square feet.  This is a 50% growth since the event, which rotates cities annually, was last held in London in 2022.   IAAPA Expo Europe welcomed 16,530 verified […]

LONDON — Informa continues to dominate the global exhibitions industry with the acquisition of Clarion Events from asset manager Blackstone. The deal is expected to be completed in Q4 of 2026, subject to customary regulatory clearances. The £2.24 billion ($2.97 billion) acquisition is one of the industry’s biggest deals in history, topping the amount that Apollo […]

DALLAS — Freeman has released its Freeman Trends Report: Pre-Event Edition to gain insights about how attendees and exhibitors are discovering, evaluating and preparing for trade shows and conferences.  Based on the data, it’s clear that event organizers still have the in-person advantage when it comes to being the external resource of choice for professionals, […]

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CHICAGO — For organizers, the post-event survey is an important bridge that wraps up one event and provides a roadmap for the next one. Attendee feedback on the surveys is invaluable to organizers, who gather that information in different ways. Some encourage attendees to complete surveys in real time while the experience is still fresh. […]

PALOS VERDES, Calif. — Hosted meetings and appointment programs at B2B events are growing in popularity, but it’s not a trend organizers can jump into quickly. At the Trade Show Executive (TSE) Gold 100 Awards & Summit, three industry leaders debunked myths about meetings programs, explored the holistic approach necessary to make them successful and […]

CINCINNATI — Ohio is ranked ninth among the 10 states projected to experience the fastest growth in franchise establishments, joining Michigan and Utah as newcomers to the top 10, according to the International Franchise Association’s 2026 Franchising Economic Outlook. The study found that Ohio has approximately 30,000 franchise establishments and more than 300,000 employees, and […]

My son got me into fencing. He had been competing for years and kept encouraging me to join him at tournaments, usually with the words: “Well, at least I know I’ll never come last.” He had a point. Whenever we fenced, he destroyed me. Eventually, however, my competitive drive kicked in, and I discovered how […]

ROSEMONT, Ill. — A toilet paper toss. A mop relay. A rapid vacuum race. If you think this describes a sporting event of sorts, you would be right. Trade show competitions are held on show floors across the world to engage attendees, celebrate industry professionalism and standards, and celebrate the best of the best in […]

Attendees spill off of the trade show floor at the end of the day knowing that the upcoming evening’s receptions present a new challenge: unstructured networking. The problem is getting through the first five minutes. One attendee will pause at the edge of a ballroom, scanning faces. Everyone appears to be talking to someone already. […]

PALOS VERDES, Calif. — At the 2026 Trade Show Executive (TSE) Gold 100 Education Summit, two TSE Trailblazers sat down to discuss their careers and achievements: Jordan Tuchband, Senior Vice President at RX, and Vanessa Dang, Audience Development Manager, CommerceNext.  Dang walked through how she built a scalable demand generation engine and transformed organic sales efforts into predictable […]

PALOS VERDES, Calif. — Last month, Trade Show Executive’s (TSE) Gold 100 Awards & Summit recognized event success and offered elite experiences at Terranea Resort.   The Gold 100 Education Summit was packed with thought leaders, who highlighted key trends and best practices to help attendees get ahead.   Courtesy of Rozie Synopsis, TSE put together 10 key takeaways.   1. Geopolitical Tensions […]

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