This Just In
DALLAS — Freeman released part one of its Learning Trends Report, which focuses on how attendees learn within conference room sessions and general sessions, and the value they receive from different traditional formats. The idea of quality over quantity, which the industry has leaned into in a variety of places, is applicable to educational experiences as well. Data shows that attendees are […]
DALLAS — The Center for Exhibition Industry Research (CEIR) unveiled a report exploring exhibitor spending. Titled How the Exhibit Dollar is Spent 2026, this resource outlines how exhibitors allocate their budgets across key expense categories and how these patterns are changing, answering key questions such as: Where exhibitors are investing the largest share of their budgets How spending differs by marketing budget size Where exhibitors are increasing and […]
CHICAGO — A total of 35 trade show venues are listed in next month’s edition of Trade Show Executive’s (TSE) Pardon Our Dust report, 20 of which are weighing expansion options while 15 have broken ground and are actively working on new event facilities. “The April edition of TSE’s semi-annual Pardon Our Dust comprises venues […]
CHICAGO — Freeman released its End-of-Year Trends Recap report at PCMA’s Convening Leaders in Philadelphia, reflecting on the findings and insights that came from 2025 research and previewing what’s on the horizon for 2026. Based on Freeman’s 2025 research reports, despite headwinds, face-to-face remains the most trusted marketing channel and in-person event participation held steady throughout the year. But, while participation was consistent, and 51% of attendees plan on going to […]
CHICAGO — The results of a joint survey conducted by Trade Show Executive, Lippman Connects and Evolio Marketing at the end of 2025, have been released in a new white paper for the industry. The published findings, titled “Tradeshow Industry Insights Study,” explore how organizers are defining success at their shows, as well as updates on registration and pricing, and AI adoption. The respondents to the […]
HOUSTON, Texas — Maritz released its December Industry Trends Report just ahead of Expo! Expo!, IAEE’s Annual Meeting & Exhibition, outlining the top trends for 2026, reflections on 2025, AI usage and hotel and travel updates. Trade Show Executive connected with Darren Phalen, Chief Operating Officer, BES Registration and Lead at Maritz, about the most recent Industry Trends Report to learn more about top trends to […]
CHICAGO — Bear Analytics presented its most recent Bear IQ Benchmark Insights report at its all-new event, MeasureUp, in October 2025. The report details insights from B2B, in-person events that took place from 2022 through the end of Q3 2025, and shared findings around attendance and exhibit and sponsorship sales. The dataset looks at more than 200 […]
CHICAGO — Trade Show Executive (TSE) has compiled the data for Q3 trade shows in 2025, revealing sluggish rates of growth. “Exhibit space and exhibitor numbers ticked up just 0.8% and 0.6%, respectively, in the third quarter of 2025, while total attendance dropped (2.1)%,” Carri Jensen, Director of Research for TSE, said. “Still, roughly one-third of the shows […]
CHICAGO — Maritz released its 2025 Industry Trends report at IMEX America this year, highlighting new trends in registration, hotel rates, industry pricing and evolving payment technologies. Trade Show Executive (TSE) checked in with Steve O’Malley, Chief Operating Officer at Maritz, to dig deeper into the report and learn what its findings mean for trade […]
CHICAGO — At IMEX America 2025, Freeman released its latest Freeman Trends Report, focusing on the experience aspect of its XLNC framework. The report is clear: Attendees value experiences at in-person events that are tied to their objectives and outcomes. Furthermore, experience is a key driver of attendee retention, and while the data shows less […]
