New Emerald Brand, Mentera, to Focus on Mental Health with Digital Platform and Live Conference

Frances Ferrante, Senior Editor
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NEW YORK— Mentera, a new brand of Emerald Holding, Inc., will focus on solutions to a topic that before the COVID crisis was rarely addressed in corporate America: mental health. ​​In a recent nationwide survey conducted by Mentera, top executives at more than 500 mid-to-large companies identified the mental health of their workforce and employee retention as the most important human resource issues.

The Mentera conference and exhibition will have both virtual and live components. Online, it will connect a community of mental health experts and leaders through a new digital platform. In person, it will feature an inaugural Conference and Exhibition, to be held May 16-17, 2023 at the Hyatt Regency Salt Lake City. It will be structured to help C-suite, VP/Director-level and other corporate leaders charged with improving the mental health and wellbeing of their employees and help source mental health services and solutions from providers, as well as offer education and networking opportunities.

At the helm of Mentera are industry veterans Wilfred Krenn, Brand Leader, and Wendy Wiesman, VP/Strategy & Business Development. Krenn comes to Emerald with more than 15 years of experience as a mental health startup founder and therapist. Wiesman joins Emerald after more than 15 years in sales and marketing with Blue Cross & Blue Shield and Optum.

“Over the past two years the trade show and events industry has been extraordinarily affected by the COVID-19 pandemic,” Wiesman said. “The associated stress and difficulties of both staging and attending events under these conditions has taken its toll and has increased the need for show organizers to consider the impact on the mental health of all involved.

In addition to generally fostering better workplace mental health, she added. “Mentera will be striving to create focused leadership within the events industry to help show organizers and attendees better cope with this new environment through flexible, innovative and more balanced approaches that can also help address uncertainties that may lie ahead.”

“Improving mental health has become a top priority for employers,” Krenn said. “Our goal is to help connect all key stakeholder groups while focusing their collective expertise in support of better mental health solutions and successfully addressing the associated challenges.”

Reach Wilfred Krenn at wilfred.krenn@joinmentera.com; Wendy Weisman at wendy.wiesman@joinmentera.com

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