DALLAS — The International Association of Exhibitions and Events (IAEE) has announced the debut of Expo! Expo! MENA, to be held March 13-15, 2022 in Abu Dhabi, United Arab Emirates. Expo! Expo! MENA will follow the same model as the association’s annual show held in the U.S. each December.
Expo! Expo! MENA 2022 will be held at the Abu Dhabi National Exhibition Center and will feature a trade show, a general session and Certified in Exhibition Management (CEM) Learning Program classes. In addition, education sessions will cover topics ranging from global trends to show design and strategy to innovation and technology. Attendees will include owners, executives, directors and managers from organizations that plan and produce a diverse collection of events in cities around the world.
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The Middle East market is brimming with potential, with one of the youngest and fastest-growing populations in the world, and a population that is expected to reach approximately 580 million people by 2030. The March 2022 dates ensure the COVID crisis will be in the rearview mirror.
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“The exhibition and event supports IAEE’s global initiatives to provide a more accessible marketplace, networking and learning opportunities for its growing membership in the MENA region; to expand the reach of Expo! Expo! USA; and to better connect global markets in the exhibition and event global supply chain,” said IAEE President and CEO David DuBois, CMP, CAE, FASAE, CTA.
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IAEE is collaborating with several other major players on this event. Supporting organizations include Destinations International, Society for Incentive Travel Excellence, Meeting Professionals International, and PCMA.
Stay tuned for more details for both attendees and exhibitors, updated regularly on the show’s web site.