CHICAGO — Over the course of Parker Swenson’s career at Diversified, he has grown from a reliable Project Manager into a resilient, forward-thinking Operations Manager who excels under pressure, anticipates challenges before they arise and elevates the teams around him. Last year, Swenson played a central role in relocating The Running Event from Austin to […]
Turning Trade Show Booths into Immersive Brand Destinations is a contributed article from Taline Hasholian, President of ASV Experiential Step onto the modern trade show floor and you might notice a subtle transformation. Booths are no longer just booths — they’re lounges, studios, pop-ups — each one a carefully curated world that draws attendees into […]
CHICAGO — Paola Payano, Marketing Manager at Informa Markets, is known for her ability to craft and implement innovative marketing strategies, solve challenges and deliver outstanding results. Payano’s work helped Build Show LIVE launch strong and grow successfully in its second year, with an Attendee Net Promoter Score of 74, and earned her recognition as a […]
CHICAGO — Andrew Olson, Senior Director, Customer Operations at RX, has helped redefine Customer Success at the organization by reengineering the operating model behind it, introducing a lifecycle-based progression model that connects onboarding rigor, engagement depth, health scoring and structured intervention to renewal strength and expansion potential. By formalizing proactive engagement standards, especially for first-time […]
CHICAGO — After nearly a decade of building and scaling a digital ecosystem within the performance and racing industry, EPARTRADE is launching its Industry Platform Licensing Program to empower organizations across industries to operate B2B platforms using the EPARTRADE Infrastructure. The launch of the program is an extension of EPARTRADE’s platform that was originally developed […]
WASHINGTON, D.C. — Legislative Action Day 2026 may be behind us, but the Exhibitions & Conferences Alliance’s (ECA) work is never done. On May 29, 2026, the U.S. Office of Management and Budget (OMB) released a 400-page proposed regulation that goes after how the federal government manages grants. This proposal would prohibit federal grant […]
SYDNEY, Australia — Conference and event organizers are vulnerable to AI disruption, according to analysis from Deloitte Access Economics. The report assessed occupations based on how much of their core work can be automated by AI compared with tasks that still require human involvement. For exhibition organizers, the finding reflects a reality already taking shape across the […]
CHICAGO — Trade Show Executive’s (TSE) celebration of the TSE Trailblazers continues with Kelley McCarthy, Senior Conference Producer – Beauty & Wellness Group, Questex. McCarthy has transformed education in Questex’s Be+Well show portfolio into a strategic growth engine, and helped deliver stronger paid conference positioning, higher bundle adoption rates, expanded education visibility, better alignment between programming and audience acquisition, increased average class size and capacity utilization, and sustainable revenue growth. […]
CHICAGO — On June 12-14, 2026, Informa Markets’ South Florida Ventures launched the Windy City Boat & Yacht Show at Burnham Harbor. The event featured more than 100 vessels, including powerboats, yachts, sailboats and brokerage vessels, and shoreside exhibits showcasing the latest marine technology, safety gear, accessories and boating essentials. More than 70 exhibiting brands and companies participated. “The Windy City Boat & Yacht Show […]
CHICAGO — Maeghan Horvath, Senior Conference Manager, Emerald, leads the execution of conference programming across large-scale events and oversees speaker engagement, logistics and production. Her work has made her a trusted leader at the organization and a key contributor to its continued growth, and earned her recognition as a 2026 Trade Show Executive (TSE) Trailblazer. We connected with Horvath to discuss her career journey and passion for events. ANDREW: […]