The theme this fall is reconnection, says Ken Holsinger, Freeman’s SVP of Data Solutions, and he is not shy in telling us it’s time to get our boats back in the water. “Frankly, we’re desperate to reconnect. Exhibitors are back. They want to see you. Their number-one priority is you,
WASHINGTON, D.C. — If your association feels like it needs a machete to cut through today’s virtual/hybrid events jungle, a new partnership from 360 Live Media and JUNO has launched what they believe to be just the blade you need to cut through the tangle and provide an engaging, irresistible
The past year of pivoting to digital has taught many organizers that what they thought they should be doing with their online events was — in many cases — off the mark. During the April 29 webinar, “How to Create Must-Attend Events,” moderated by Michael Barnett, CEO of InGo, and
LAS VEGAS – It’s not a singer, magician or showgirl that is in the longest-running show in Las Vegas. It is the Mattox Vegas TCCACS (Trauma, Critical Care & Acute Surgery) team, and it seems apropos this was the first sizeable conference to meet at Caesars Palace since the COVID-19 shutdown. The
ARLINGTON, Va. — CES, the giant technology event that had called Las Vegas home for more than 40 years before being disrupted by the pandemic, is heading back to Vegas January 5–8, 2022. The show, which was fully digital in 2021, will be a digital/in-person hybrid next year, according to
WASHINGTON, D.C. — mdg, a Freeman company, is expanding its offerings with a new advisory services strategy group designed to help clients develop the strategy solutions they need to meet the challenges of events in a post-pandemic world. “We’re making it through this,” said Dawn Perry, Vice President, Strategy, Client
LONDON and NEW YORK — Explori and Evolio Marketing have joined forces through a North American strategic partnership that will expand their extensive expo and corporate event measurement services. Each company brings its own brand of expertise to the mix. Related. UFI and Explori Launch Trade Show Resilience Study When
ANAHEIM, Calif. — For most of the past year, the Anaheim Convention Center (ACC) has been used as a COVID patient facility, for both testing and mass vaccinations. However, in addition to continuing as a vaccination site, signs of trade show life have just appeared in one section of the
AMELIA ISLAND, Fla. — The prevailing theme at this year’s Society of Independent Show Organizers (SISO) CEO Summit was gratitude. A group of 200 industry leaders gathered from April 12-15, and seemingly everyone was thrilled to be back at an in-person industry event again. “The tone and sentiment felt from both
The latest research from Freeman Event Research found that around 80% of both attendees and exhibitors are ready to return to live events once they are vaccinated. And events are already taking place in destinations from Atlanta to Orlando, said April Walsh, Senior Market Manager, Industry Relations at Freeman,