This Just In

New Partnership With Evolio Extends Explori’s U.S. Reach

Frances Ferrante, Senior Editor
A new agreement between Explori and Evolio Marketing will combine the strengths and unique offerings of both companies.

LONDON and NEW YORK Explori and Evolio Marketing have joined forces through a North American strategic partnership that will expand their extensive expo and corporate event measurement services.

Each company brings its own brand of expertise to the mix.

Related. UFI and Explori Launch Trade Show Resilience Study

When Joe Federbush launched EVOLIO Marketing in 2016, the former Vice President of Sales at Exhibit Surveys Inc. had as his goal to evolve a brand’s entire event marketing process, beginning with identifying business challenges to obtaining measurable and actionable results that are used to continuously improve strategy, execution and outcome. Evolio’s distinctive process is specifically designed for companies of all sizes and budgets, working in partnership with event marketing providers and event strategists.

Related. Major Industry Study Predicts Fast Return to Live Events

Meanwhile, London-based Explori, launched in 2011, has grown to serve leading brands including ITE, Informa, Clarion Events, Comexposium, UBM and Messe Frankfurt. It’s also the research partner of UFI, The Global Association of the Exhibitions Industry.

At the heart of Explori is an online survey platform that is simple and cost-effective to scale and customize. It has used its platform to gather the world’s most significant data set on event and exhibition performance, with more than 3,000 trade shows, virtual events and conferences. This enables show organizers to understand their performance not only in the context of their own business, but also as it relates to their industry.

Related. New Research: Virtual Events a Better Fit for Attendees Than Exhibitors

The new partnership will combine the strengths and unique offerings of both companies. “We couldn’t have found a better partner at this stage in our strategy. Evolio’s experience, skills and reputation are second to none,” said Explori CEO Mark Brewster. “Not only does this relationship deliver new resources, but it brings years of exhibit measurement specialism that is already adding value. The U.S. has been the fastest growing market for us for the last three years. Having an expanded U.S. presence and additional expertise sees us primed for further growth.”

Reach Mark Brewster at or +44 20 8603 5696


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