LONDON — Global events, data and media platform Arc recently acquired Marketing in Partnership Ltd (MiP), an events and marketing solutions partner for the asset management industry. MiP organizes the Joint Investment Conference (JIC), Select, and Global Investment Management Summit (GIMS) events, among other operations, while U.K.-based Arc organizes more than 150 events annually and features a portfolio of agriculture titles.
The marketing solutions provided by MiP will help strengthen Arc’s full-service marketing agency capability for the U.K. financial sector, broadening the services offered by Incisive Works, the content and performance marketing agency of Incisive Media. Arc and The Channel Company, both backed by investment funds managed by New York-based EagleTree Capital, acquired Incisive Media last year.
“We have admired and tracked MiP for several years and watched their growth in the asset management sector,” Jonathon Whiteley, CEO of Arc, Europe, said. “This acquisition creates an extraordinary opportunity for further expansion as well as a close alignment to one of Arc’s other network companies, Incisive Media. We are very excited about the future and our ability to deliver extra services for clients and audiences.”
Related. Arc Taps Trade Show Industry Veteran Mary Larkin as Americas CEO
Arc also solidified its support of the financial services community with its acquisition of MiP, as it is complementary to brands in the network, including Professional Adviser, Investment Week and Global AgInvesting.
Simon Foster, Group CEO of Arc, said “This acquisition, together with new products like Investment IQ, underlines our commitment to leadership in serving the financial services community. We look forward to welcoming the MiP team to the network and working with them as we continue our commitment to continually developing our offerings for the sector.”
For more than 20 years MiP has helped financial services firms communicate with their clients through live conferences, digital events and marketing solutions.
“We’re delighted to take the next step in our evolution to become part of Arc’s global network,” Simon Lodge, Co-Founder of MiP, said. “Their platform and approach give us the ability to retain what makes MiP special to clients, while supporting our future growth and ambitions within financial services.”
Related. Arc to Acquire Portfolio from LRP Media Group
Helen Wagstaff, Co-Founder of MiP, added “Arc offers a great springboard for our future growth. The network provides us more opportunities to expand our business, while retaining our position as the trusted events and marketing solutions partner for the asset management sector.”
The deal is the seventh acquisition for the Arc network, its fifth in Europe, and third in the financial services sector.
Reach Simon Foster at (+44) 1772 -799500 or simon.foster@arc-network.com; Jonathon Whiteley at Jonathon.Whiteley@incisivemedia.com; Simon Lodge at simon.lodge@mipagency.com
