ATLANTIC CITY, NJ — Visit Atlantic City, which rebranded from Meet AC earlier this year, is focused on giving trade show organizers the tools it needs to make their jobs easier. The latest development is a newly redesigned website that makes organizing a trade show in the iconic seaside destination easier than ever before.
The new website will enhance a trade show organizer’s experience by providing content and information about venues and attractions they may not have known.
Dominick Mondi, Executive Director of the Northeast Spa & Pool Association, is impressed with the new site. “I am very familiar with Atlantic City, and the new site matches the energy of the city,” Mondi said.
He finds the trip builder feature quite helpful as users organizing a show can easily like a venue or event with a heart icon and are placed into a trip builder guaranteeing a tailored event planning experience.
The Northeast Spa & Pool Association attracted close to 11,000 attendees, and 403 exhibitors to the Atlantic City Convention Center in January.
Related. Meet AC Targets Trade Show Industry with New Rebranding as Visit Atlantic City
Atlantic City Has All the Ingredients in Place for Successful Trade Shows
The city features more than 17,500 first-class hotel rooms, 1.8 million square feet of meeting space citywide and 486,600 contiguous square feet of exhibit space at the LEED Gold and GBAC STAR-certified Atlantic City Convention Center.
The new website showcases Atlantic City’s authenticity and uniqueness, highlighting the activities, attractions and experiences not to miss while featuring intuitive tools to help trade show planners achieve their goals.
An updated homepage includes prompts to help trade show organizers navigate the page easily. Updates include slider features with upcoming conventions and entertainment events; clickable tiles where planners can instantly access detailed information about attractions, events, meeting venues and more; icons that list the unique advantages that sets Atlantic City apart from other destinations; and a blog and press release section complete with images and accessible buttons for further exploration.
“Our website is easier to navigate than ever before, capturing Atlantic City’s vibrant energy by providing users with a journey that’s both engaging and interactive,” Larry Sieg, Visit Atlantic City, President and CEO, said. “We look forward to having meeting planners, exhibitors and attendees alike use our website to host unforgettable meetings and events, seamlessly blending business and leisure in our dynamic coastal destination.”
Beyond the homepage, users will find a user-friendly interface and intuitive navigation. With the new trip builder feature, organizers can access relevant information to create a unique, personalized experience from the moment they open the website.
With header navigation, users will find everything from weather icons, allowing organizers to plan events in Atlantic City accordingly, rain or shine, and a red “Request for Proposal” (RFP) button where they are easily directed to upload or fill out the RFP form to quick links to the Group Tour, Atlantic City Sports Commission and Atlantic City Film microsites and easy access to Atlantic City’s social media accounts where organizers can stay connected with the latest updates around the destination.
Reach Larry Sieg at larrys@visitatlanticcity.com
