ATLANTIC CITY, N.J. — Meet AC, Atlantic City’s destination meetings and events marketing organization, announced a rebranding this week as Visit Atlantic City and introduced its new website, www.visitatlanticcity.com.
“Rebranding our organization was an important step to take for the trade show industry because our name not only aligns with other destinations around the country, but more importantly provides Atlantic City a level playing field in the meetings and events industry,” Larry Sieg, President and CEO for Visit Atlantic City, said.
Meet AC worked on the rebranding over the past year with the industry agency Simpleview. Based on research conducted by destination analysts, the Visit Atlantic City branding will focus its marketing campaign on including a more playful edge. The verbs chosen to be used in its marketing materials moving forward include Playful, Bold, Eclectic, Celebratory and Iconic.
“While our primary focus remains on bringing meetings and events to the destination, our new name broadens the enticement to choose us,” Sieg said. “In addition to having one of the largest convention centers on the East Coast, we also offer an unmatched array of experiences where attendees can meet, connect and let loose with our famous boardwalk and beaches, glitzy casino resorts and world-class entertainment options.”
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Visit Atlantic City also announced its annual impact report for 2022 with some upbeat news for the destination. The report showed that Meet AC and the Atlantic City Sports Commission hosted a total of 209 events, resulting in 264,551 room nights and 498,795 attendees that generated a total economic impact of $300,006,165. In addition, for every dollar invested in the Luxury Tax Revenue, Meet AC returned $34 to Atlantic City’s economy.
“Our annual review of impact numbers show that meetings, conventions and events are back stronger than ever,” Sieg said. The report shows the destination has doubled its numbers in terms of room nights and economic impact since the pandemic hit in 2020, showing that in-person events are a crucial part of doing business across almost every industry, according to Sieg.
“We have a room night goal of 300,000 for 2023 and feel confident we can meet this goal with our current pace of business on the books. Additionally, the reinvestment and development throughout Atlantic City will continue to attract and boost our bleisure business,” Sieg said.
Visit Atlantic City’s 2023 Sales and Marketing Plan, which helps lead the organization to meet its annual goals and create brand awareness, is available for download on the website here.
Reach Larry Sieg at larrys@visitatlanticcity.com
