TAIPEI CITY—Organizers of the Taiwan International Tools & Hardware Expo (TiTE), to be held October 4-6, 2023, at Taichung International Exhibition Center, are on a mission to promote the global reputation of Taiwan’s hardware industry — and they are succeeding.
In just its second year, the Taiwan International Tools & Hardware Expo expects the number of participating exhibitors to increase by 50% over last year and the overall exposition area to grow 37.3%. 300 exhibitors are expected to attend.
“International exhibitors will include relevant businesses from Germany, the U.K., India, China, Hong Kong, France and the U.S.,” Andrew Liu, General Manager at Lanza International, the event producer, said. “We’re optimistic that there will be 10,000+ visitors attending as potential buyers.”
The fact that Taiwanese manufacturing continued throughout the pandemic also plays into the show’s success. “Many international companies are shifting their orders to Taiwan,” Liu said. “With a complete and matured industrial supply chain, Taiwan has become the preferred partner for international buyers and gained their trust. Timely delivery, flexible production capabilities and competitive pricing advantages have made Taiwan the most reliable and solid partner in global supply chains.”
The show’s location in Taichung City is close to the manufacturing supply chain, allowing buyers to reach exhibitors’ factories within 30 minutes. “This not only allows exhibitors and international buyers to find the best suppliers and reliable partners in the shortest possible time, but also helps to speed up the order placement process and the building of mutual trust,” Liu said.
Another key to TiTE’s growth is partnerships. The show, which a collaboration between Lanza and show organizer Taiwan Hand Tool Manufacturers’ Association (THMA), has support partnerships with no less than 16 industry associations, among them the Taiwan Plastic Industry Association, the Taiwan Aerospace Industry Association, the Taiwan Transportation Vehicle Manufacturers Association and the Taiwan Venture Capital Association.
Liu credits Lanza’s decades of experience in the exhibition and conference industry as another factor contributing to the show’s growth. “We fully capture both exhibitors’ and buyers’ needs and use digital marketing tools to optimize the exhibition experience both online and offline,” he said. “We offer one-stop procurement services as our main feature, which is one of the key demands from all participants.
“TiTE is a leading brand of industry-led events, with ‘Tools Kingdom’ as its core concept,” he said. “Both Lanza and THMA are prestigious in their own areas, and therefore TiTE is a showcase for the strength of Taiwanese manufacturing to global buyers.”
Reach Andrew Liu at firstname.lastname@example.org.