AZBEES_TOPTEN
AZBEES_finalist-2020

This Just In

Shoppe Object High Point Sets the Mood for Buyers with Its First Curated Installment at High Point Market

FRANCES FERRANTE, SENIOR EDITOR
Photo of three women looking at a catalog

HIGH POINT, N.C. — Shoppe Object set the stage for its creative-minded set of buyers and sellers last week with its first curated installation at High Point Market.

Shoppe High Point, a show-within-a-show focused on home décor, accessories and furnishings, took place on the third floor of High Point’s Historic Market Square, in a light and airy space that retained many of the building’s historic features, with hardwood floors and lots of natural light. There was also a Shoppe Café and Shoppe Bar.

“I’ve been eyeing the historic, loft-like space we now occupy for years, and I always had this dream that we would one day activate it, filling it with beauty,” Shoppe Object Founder and Show Director Jesse James said. “To see that come together, to watch the jubilant faces of attendees as they traversed the meandering floor and basked in the natural light while making new connections and new discoveries, it was all very gratifying. We have found our home in High Point, and I’m looking forward to the April redux as we continue to build awareness of our very special location within this exciting and expansive market.”

More than 100 curated brands were new to High Point Market, including Connecticut-based Dumais Made (lighting), East Fork Pottery (tabletop), and sustainability-focused Cyrc (home décor and accessories). In line with Shoppe Object in New York City, nearly a quarter of the exhibitors came from outside of the U.S.

Related. Shoppe Object Expands to Two Pavilions with 30% Increase in Exhibitors Over 2022 Trade Show

Both exhibitors and attendees agreed that the new space did not feel anything like a trade show floor.

“People typically spend hours at trade shows, and often multiple days. If the space feels confining, it can diminish the innately pleasurable and creative endeavor of discovering beautiful products,” Jojo Feld, Head of Growth & Engagement, Shoppe Object, said. “At Shoppe Object, we prioritize creating environments that put the focus back on the joy of it all: natural light, healthy and delicious food options, new brands and fresh floor plans, good playlists, and a bar to wrap up the workday. This, of course, showcases products from a more ideal vantage point, and it also simply helps buyers enjoy their time at the trade show — making it feel more like a journey or a hang with friends than a long day at work. That’s important to us.”

High Point Market attracts tens of thousands of industry insiders from around the globe each Spring and Fall; Shoppe Object will return to High Point April 13-16, 2024, with 100+ brands.

Reach Jojo Feld at jojo@shoppeobject.com

Leave a Reply

Your email address will not be published. Required fields are marked *

TSE Data Center