COLOGNE, Germany — The management team of ProSweets Cologne 2023 – Special Edition recently announced that they are expanding exhibit space to meet the increasing demand of exhibitors and visitors. The show is adding 18,000 square meters, which is an increase of 30%.
This expansion is coming just in time as many industry analysts are forecasting that the confectionery and snacks industry will grow in 2023. Global Market Insights, Inc., a market research and consulting company, is predicting that the global confectionery and snacks market will reach a value of $346.2 billion by 2023, with a compound annual growth rate of 5.2%.
Show organizers expect a much larger number of exhibitors and attendees than in recent years. The show is the leading international trade fair for the confectionery and snacks industry and is expected to attract over 30,000 visitors from around the world.
Building upon the global recovery of the industry, the show will take place April 23-25, parallel to the International Sweets and Biscuits Fair ISM at the Cologne fair grounds. The concept is going down well with the supply industry for sweets and snacks. At this present moment, the number of applications from exhibitors is already twice as high as expected.
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ProSweets Cologne 2023 is attracting exhibitors through an aggressive marketing campaign, new website, and a strong presence on social media. The event itself is also offering an increased level of support for exhibitors and attendees, including free travel and accommodation for exhibitors, as well as enhanced networking opportunities. Additionally, the event is offering more comprehensive educational and training sessions. As a result, many companies are seeing ProSweets Cologne 2023 as an ideal platform to showcase their products and services and to make valuable connections.
“The market’s overwhelming response to the ProSweets Cologne 2023 – Special Edition is demonstrating to us that we have placed our bets on the right horse with this concept,” said Guido Hentschke, Director of ProSweets Cologne.
The larger space will allow the show to present more exhibitors and manufacturers, provide greater networking opportunities for industry professionals, offer more space for workshops and conferences, allowing visitors to learn more about the latest trends in the industry. In addition to the current and future-oriented specialized topics, supply chain related themes of the new era and energy and resource shortages will also be integrated into the education program. The industry sponsor of ProSweets Cologne, DLG, will also discuss solutions for the global procurement of raw materials and energy efficiency in the production of sweets together with the International Sweets and Biscuits Fair ISM on the joint Expert Stage.
“The strategy of offering low-effort complete standard packages for the one-off April edition as well as a comprehensive matchmaking with producers from the sweets and snacks industry, who are on-site anyway due to the co-staged ISM, is paying off,” said Hentschke. “I am particularly pleased about the participation of machine and plant manufacturers, who are bringing their machines with them to the Special Edition.”
Reach Guido Hentschke at g.hentschke@koelnmesse.de
