Peek Inside Hilton’s Event-Planning Process

Sue Pelletier, Senior Editor
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Hilton Diary of an Event Planner
The new series is an inside look at how Hilton is going about planning its first major in-person, internal conference since 2019 at its newest property, Resorts World Las Vegas, to be held in December 2021.

MCLEAN, Va. — Hoteliers are usually on the other side of the planning process, but Hilton is drawing back the curtain with the latest addition to its EventReady Playbook. Called  “Diary of an Event Planner,” the new series is an inside look at how Hilton is going about planning its first major in-person, internal conference since 2019 at its newest property, Resorts World Las Vegas, to be held in December 2021. The diary is penned by Hilton Executive Director of Special Events and Sales Engagement Kelly Knowlen and her team, who are giving readers a step-by-step, first-hand look at how they are going about it, including how they’re using the Playbook to create a safe, engaging and responsible event from soup to nuts.

The conference — the Americas Commercial Conference 2021 — will bring together Hilton’s commercial leaders from marketing, sales, customer experience, commercial operations and several properties to learn how to continue to drive recovery initiatives, foster internal relationships, and bring back travel and in-person events.

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The series starts with an entry dated March 1, when the decision to go ahead with the conference was made. Knowlen said in that post, “We put in an enormous amount of work over the past year to help our customers plan safe, hybrid or in-person events by utilizing our Hilton EventReady resources. We spent hours building these resources to ensure customers felt confident and safe in their event planning efforts. Our team could not be more excited that it’s now finally our turn to get back to producing world-class, in-person events!”

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Many trade show executives are also responsible for planning smaller meetings. The “Diary of an Event Planner” will resonate with them as well as with all as there are a lot of relevant learnings that apply to those planning any type of conferences or trade show, including advice for  finalizing contracts, going through the RFP processes and achieving  internal alignment pre-planning. Each entry includes professional tips, what the team is learning along the way, and candid recommendations.

Access the Hilton Diary of an Event Planner here.

Reach Kelly Knowlen at (407) 580-9800 or kelly.knowlen@hilton.com