ATLANTA—At a press conference on June 13, International Market Centers announced a transformative step in the future of the company, combining its physical markets and Juniper digital offering into a new brand: ANDMORE.
The announcement was the culmination of a year-long initiative to redefine the company’s vision, align its channels under a single brand, and offer more ways to connect wholesale buyers and sellers through physical and digital platforms.
“For us, that transformation involves two things: One is technology and the other is the endless pursuit of creating more value for our customers. We firmly believe the technology will transform what goes on at our markets but also before market, after market — with everything. And fundamentally, how buyers shop. The bottom line is we have to create more value for both the buyers and the sellers,” Bob Maricich, ANDMORE CEO, said.
The first product introduction under the ANDMORE name is a new buyer mobile app, the @Market app, which will be launched in time for the summer markets in Atlanta and Las Vegas. It includes pre-market planning tools and a personal QR code for quick badge pick-up. It can capture and organize images with notes, and even has directions to help buyers navigate the aisles once on site. After the market, there’s a post-market recap for easy follow-up and ordering. The app’s enhanced features were based on recommendations from users of the former app.
Related. Las Vegas Apparel Ups Its Game to Create Exciting Show Experiences for Attendees and Exhibitors
ANDMORE will also launch the Casual Market in Atlanta in July, the first step in an expansion of the Atlanta market experience.
“And there are all sorts of partnerships on the horizon and growth on the horizon that we will be rolling out, one after another. So, there’s this continuous sense of change and evolution and increased opportunity,” Dorothy Belshaw, Executive Vice President, said.
ANDMORE owns and operates more than 20 million square feet of premium event and showroom space, hosting live events in Atlanta; High Point, N.C.; Las Vegas; and New York City.
Reach Bob Maricich at rmaricich@andmore.com and Dorothy Belshaw at dbelshaw@andmore.com
