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Freeman Releases Net Zero Carbon Events Initiative Roadmap

This is the cover of the Freeman Net Zero Carbon Events Initiative Roadmap

DALLAS — Freeman unveiled its Net Zero Carbon Events Initiative (NZCE) Roadmap on March 7, which outlines their plan to reach net zero emissions by 2050.  

Freeman, a founding member of the NZCE Pledge launched in 2021, used the 2022 NZCE Roadmap as an outline for their own, while adding an increased focus on the Production and Waste and Logistics action areas — their largest zones of influence.  

The Freeman NZCE Roadmap introduces new sustainability efforts and ways to build on those the company has already implemented, including energy efficiency initiatives and a partnership with the Environmental Protection Agency’s SmartWay Program for their third-party fleets. 

“I’m excited for the range of initiatives we are working on, the deeper collaboration with our stakeholders and, ultimately, the opportunity to impact our business, communities and planet in a positive way,” Vice President, Sustainability at Freeman Elizabeth Fretheim said. “Our business spans so many areas including facilities, transportation, materials and waste to name a few… This drives true collaboration with and among our clients, suppliers and venues, leading to a broad positive impact across all of our ecosystems.” 

Key Strategies  

Two main strategies will guide Freeman’s path to net zero:  

  1. Data Improvement: Creating an accessible ecosystem of primary, accurate and consistent data to drive effective decision-making is a priority for Freeman. 
  2. Reduce and Replace: Freeman seeks to use less resources overall while replacing conventional ones with sustainable options. 


Creating an accessible ecosystem of primary, accurate and consistent data to drive effective decision-making is a priority for Freeman. 

Related Article. RX Releases Sustainability Roadmap Detailing Path to Net Zero by 2040 

Freeman’s NZCE Roadmap 

The Freeman NZCE Roadmap focuses on three types of carbon emissions:  

  • Scope One: Direct Emissions from Owned or Controlled Sources (Emissions from Company Facilities and Company Vehicles) 
  • Scope Two: Indirect Emissions from the Generation of Purchased Energy (Emissions from Purchased Electricity, Steam, Heating and Cooling) 
  • Scope Three: Indirect Upstream/Downstream Emissions in the Value Chain (Purchased Goods and Upstream Transportation) 


The roadmap includes plans to incorporate alternative fuels, renewable energy, post-event donation programs and more to decrease emissions.  

In all of their efforts, Freeman will focus on developing solutions that save money, are cost neutral or generate revenue. Where investment is necessary, they plan to start with smaller-scale trials and progress to limited and full-scale rollouts.  

When solutions are not immediately possible, carbon offsetting will be used to lower emissions. 

“With Freeman’s scale we can have measurable impact, moving our industry, and potentially even adjacent industries, towards greener efforts,” Fretheim shared. “For example, if we can make sustainable strides with some of the materials we use like carpet and fabrics, the impacts of our initiatives will be amplified by other industries that use the same materials.” 

The roadmap is a living document and will be updated annually.  

“As we test and prove out solutions that work, we will refine and update our roadmap with more specifics on the solutions we’ll deploy, when and where they’ll be implemented and the expected impact on our footprint and progress to net zero,” Fretheim said.  

Find the Freeman NZCE Roadmap here.  

For inquires, email  

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