This Just In
CHICAGO — San Francisco-based There.App launched a new mobile-first coordination platform aimed at helping streamline real-time coordination for event operations teams onsite at live experiences. Rather than utilizing multiple apps and software while onsite at events to view programs, important documents or meeting schedules, There.App’s new solution allows operations teams to work in one platform […]
WASHINGTON, D.C. — The Exhibitions & Conferences Alliance released its 2026 Public Policy Agenda, outlining its federal and state policies for the year ahead. The Public Policy Agenda is broken up into six critical issue areas, which ECA describes in the following ways: 1. Trade and tariffs: ECA supports trade policies that preserve affordability and […]
NASHVILLE — What is the real impact of live events? Do they change people’s lives? Do they help attendees understand important ideas? Do they provide tips that people take back to their colleagues to help their teams operate more efficiently? These are the questions that all show organizers want the answers to, but even with the feedback they receive from post-event […]
HOUSTON — At the 2025 Expo! Expo! IAEE’s Annual Meeting & Exhibition, the International Association of Exhibitions and Events (IAEE)® introduced a Sustainability Sanctuary. Located directly on the show floor, this space encouraged attendees to tackle real-world challenges with discussions and workshops, and platformed leading voices. “While IAEE had already embedded sustainability throughout Expo! Expo! — from digital-first materials to energy-efficient operations to inclusive accessibility practices — […]
CHICAGO — Our spotlight of the 2025 Trade Show Executive (TSE) Women to Watch continues with Patricia Matthews, Vice President of Event Marketing at CyberRisk Alliance. Matthews leverages deep segmentation strategies, data-backed persona development and targeted content delivery to supercharge registrations, engagement quality and conversion rates year after year. She pioneered the use of advanced registration curves across her portfolio, providing predictive insights and enabling smarter budgeting and resourcing, and leverages custom-built event […]
CHICAGO — As a Marketing Director at Informa Markets, Mathilde Le Borgne oversees a large team that spans the U.S. and U.K., and leverages a strategic approach to brand development and attendee engagement that has yielded impressive results for the organization’s Global Licensing Group, which includes Licensing Expo and Brand Licensing Europe. We checked in with […]
HOUSTON, Texas — The International Association of Exhibitions and Events (IAEE)® held its “Show for Shows,” Expo! Expo!, IAEE’s Annual Meeting and Exhibition, at the George R. Brown Convention Center Dec. 8-11. This year’s theme was ONE EPIC EVENT, and it kicked off with an opening party hosted by Visit Houston. Taking place on Avenida Plaza outside of the convention center, the party showcased the IAEE/TSNN Awards, a […]
CHICAGO — Our celebration of Trade Show Executive’s (TSE) 2025 Women to Watch continues with Sarah Hussein, CMP, Senior Event Manager at PRINTING United Alliance. Hussein leads the execution of numerous high-profile show features for PRINTING United Expo and is known for ensuring that every deliverable is high-quality and anticipating challenges before they arise. We […]
The AI-generated text and images flooding social media platforms have seeped into the trade show industry, and organizers are fighting back. The biggest impact is being felt at fan conventions, where AI art has been taking limited vendor space away from “artist alley” creators. The AI creators are also infringing on artists’ intellectual property by […]
CHICAGO — Molly Hamill, CMP, CEM, Director, Exhibit Sales and Operations, North American Veterinary Community (NAVC), is one of Trade Show Executive’s 2025 Women to Watch. Hamill helped NAVC reinvent the expo hall and experience at Veterinary Meeting and Expo (VMX) 2023, introducing a new way of designing and selling the show floor and exciting ideas to engage participants, […]
