This Just In
BALTIMORE — On April 23, 2026, events industry thought leaders convened at the Fastest 50 Education Summit for a day of elite knowledge sharing. With the theme of “Disruption as a Discipline,” the summit was designed to help attendees navigate an increasingly turbulent landscape and thrive in a world of changing attendee expectations, new sponsorship offerings and upgraded venues. Here are ten takeaways from […]
CHICAGO — A stellar food and beverage (F&B) strategy can help your event stand out in today’s competitive landscape. The best trade show F&B offerings fuel up attendees and foster powerful, exciting environments for networking and business. To keep you on the cutting edge, Trade Show Executive (TSE) Magazine checked in with thought leaders for an in-depth report about the latest F&B trends that will be published in May 2026. Find a preview below, which includes some of […]
CHICAGO — The Invisible Industry. The Largest Industry You’ve Never Heard Of. These taglines have made their way into the mainstream when it comes to defining the business events industry to highlight its often-unseen economic impact — their messages are accurate, but they also put on display a serious challenge the sector has: The events industry has historically struggled to actively recruit talent and younger generations. Workforce development and talent acquisition have been top-of-mind when it comes […]
BALTIMORE — Visit Baltimore announced that Kireem Swinton will serve as the organization’s permanent President and CEO, following his brief stint as interim CEO from July 2025 to April 2026. Swinton is stepping into the role with a clear focus on fostering collaboration, building meaningful relationships and infusing every event visitor’s stay with the full […]
DALLAS — Today, Freeman launched its new AI-powered 3D venue visualization platform, Freeman Blue Echo, which uses scans of convention centers to create fully navigable environments to plan, visualize and experience an event’s design before getting onsite. The new tool aims to provide designers, organizers and brands the ability to explore floor layouts, activations and attendee journeys in a 3D photorealistic […]
CHICAGO — Despite volatile conditions early in 2025 and ongoing uncertainty around the economic and political landscape globally, publicly listed companies in the trade show industry reported strong financial results for the year ending on Dec. 31, 2025. Trade Show Executive dived into the major players’ end-of-year financial results to get the big picture on exhibitions businesses’ profitability […]
Boosting Event Retention with Personalization in 2026 is a contributed article by Ashleigh Cook, Chief Marketing Officer at RainFocus The global events industry is projected to hit $2.1 trillion by 2032, yet only about 30% of attendees return to the same event. This gap is raising alarms, especially as marketers plan to double down on in-person activations in […]
CHICAGO — Today’s show organizers are faced with a challenge: Exhibitors are demanding more from events to prove their ROI, whether that’s return on their investment, involvement, objectives or experiences. And while event producers continue focusing on bringing a high-quality audience to their shows, that alone isn’t enough. Without strong lead follow-up processes that actually make a difference to exhibitors and sponsors, those high-quality buyers and attendees […]
CHICAGO — Trade Show Executive (TSE) announced the 2026 TSE Trailblazers. This group of 10 up-and-coming leaders in the trade show industry were selected based on five criteria points around years of industry experience, demonstrable excellence in trade show management, problem-solving skills, innovative contributions to their organizations and achievements in the last year. This year’s TSE Trailblazers […]
A Stewardship Playbook for Event Organizers: Building Trust, Alignment and Long‑Term Value is a contributed article from Ira Gleser Trade show organizers today face a pivotal challenge: Exhibitors are more selective, budgets are tighter and the pressure to demonstrate ROI is intense. Yet the solution isn’t more booth upgrades or sponsorship tiers — it’s stewardship. That means taking responsibility for the health, clarity and outcomes of the exhibitor […]
