CROYDON, UK — As trade show professionals face mounting pressure to justify ROI, allocate resources more efficiently, and deliver strategic value to stakeholders, Explori has responded with the launch of its Next Generation Event Measurement Platform. Explori’s most significant upgrade to its technology infrastructure since before the pandemic, the new platform helps trade show professionals capture, analyze and report on event performance data.
“This isn’t just a facelift, it’s a fundamental upgrade,” Mark Brewster, CEO of Explori, said. “We’ve listened closely to our customers and rebuilt the platform to make robust, comparable measurement and research not just possible, but effortless.”
The new Explori platform is designed to scale across event portfolios, making it easier for organizers to demonstrate the value of their events to exhibitors, sponsors and executive leadership.
Teams can now launch best-practice surveys in minutes using templates that incorporate industry-proven methodologies and built-in best practices.
The distribution system has been enhanced to support both online and offline data collection scenarios, enabling comprehensive measurement regardless of event format or technological constraints.
Related. Explori Launches Maxbi, A Tool for Exhibit Marketers to Measure Performance
Artificial Intelligence and Text Analysis Innovation
The platform incorporates AI-powered text analysis capabilities specifically designed for interpreting event feedback. This technology automatically identifies themes and sentiments from open-ended comments using a code frame built specifically for the events industry.
The integration of AI extends beyond sentiment analysis to include benchmarking capabilities that compare text-based feedback against industry standards. This feature enables event professionals to understand not just what attendees are saying but how their feedback compares to broader industry trends and standards.
The platform addresses several persistent industry challenges, including data fragmentation, inconsistent measurement methodologies and difficulty communicating event value to senior stakeholders. Traditional event measurement often relied on disparate tools and manual processes, creating data silos and limiting the ability to generate comprehensive insights. The integrated platform approach eliminates these silos while providing standardized measurement frameworks that ensure consistency across events and periods.
Reach Mark Brewster at enquiries@explori.com or +44 20 8603 5696
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