CHICAGO — In honor of Women’s History Month, Trade Show Executive (TSE) is sharing stories and insights from some of the industry’s leading women executives and professionals. Today, TSE is highlighting Marsha Flanagan, M.Ed., CEM, President and CEO of the International Association of Exhibitions and Events (IAEE). She is the first-ever woman to serve in the role at the association in its entire 95+ year history. Flanagan describes herself as a servant-leader, and is championing collaboration, advocacy, sustainability and education in her role.
TSE sat down with Flanagan to learn about her perspectives on the state of equality in the industry, her advice to other women professionals and who inspires her to work hard every day.
MADDY: How has the industry progressed in terms of gender equality over the course of your career?
MARSHA: The industry has made significant strides in gender equality, with more women occupying leadership roles and having a greater presence in decision-making positions. We’ve seen more support for women’s professional development, as well as programs and initiatives aimed at advancing their careers. IAEE’s Women’s Leadership Forum has been designed to focus on topics that are unique to women in the exhibitions and events industry. It is tailored for all women regardless of age, individual situation or current position held within their company and provides knowledge and strategies in their current positions, as well as motivation and inspiration to take your career to the next level.
MADDY: Where do we still need to improve?
MARSHA: While progress has been made, there’s still room to improve in terms of equal pay, and leadership representation that supports women in reaching their full potential in the industry. Not all women aspire to climb the corporate ladder, but many are focused on finding success and fulfillment in their current roles including equal pay. We have seen salary gaps close, but overall men are still being paid more than women in similar jobs. Our industry is made up of over 60% women, and it’s crucial that we continue to provide the support and opportunities necessary to help them thrive. Empowering women and ensuring they have the resources, mentorship, and networks they need will drive further growth and success across the sector.
Related. IAEE Announces New Learning Sessions Before IAEE Leadership Institute 2025
MADDY: What are some misconceptions about women in this industry or in leadership that you’d like to dispel?
MARSHA: One misconception is that women in leadership roles are more emotional or less assertive than their male counterparts. Female leaders bring empathy, collaboration, strong communication, multitasking skills, adaptability, resilience and a commitment to mentorship, all of which foster inclusive, innovative, and supportive work environments. In reality, women bring diverse perspectives and problem-solving skills that enhance leadership and drive positive change in the industry.
MADDY: What would be your advice to other women professionals in this industry?
MARSHA: My advice would be to embrace opportunities for growth, seek out mentors, and never be afraid to step up and take on leadership roles. Don’t let self-doubt hold you back; trust in your abilities and continue pushing the boundaries of what’s possible. I love this quote by Zig Ziglar, “Your attitude, not your aptitude, will determine your altitude.”
MADDY: In honor of Women’s History Month, are there any women in your life, professionally or personally, that you’d like to give a shout out to?
MARSHA: I’d like to give a shout-out to all of our IAEE members along with personal mentors and colleagues who have been a constant source of inspiration and support throughout my career, as well as the women in my personal life who continually inspire me with their strength, perseverance and dedication to making a positive impact in the world.
Inspiration does transcend gender, and many men serve as powerful role models by demonstrating qualities like resilience, innovation, integrity, and empathy. By observing diverse leadership styles and learning from those who have paved the way, women can gain valuable insights that help them navigate their own career paths. Ultimately, inspiration comes from individuals who demonstrate excellence, regardless of gender.
Want more content like this? Subscribe to Trade Show Executive’s weekly newsletter for the hottest news, case studies and thought leadership in the industry.
