USA Beauty, LLC to Launch Beauty New York Event

NEW YORK — USA Beauty, LLC, a joint venture between Informa Markets, BolognaFiere Group and the Professional Beauty Association, announced the launch of Beauty New York, a Cosmoprof North America Event. Set to debut in October 2025, this week-long exhibition is billed as “The Biggest Week in Beauty.”

According to USA Beauty, LLC, it will be the first major beauty event combining B2B and B2C elements, bringing together consumers, influencers, brands and retailers.

“To quote Steve Jobs, ‘We see consumers as invited guests to our party.’ They are the ones moving the industry, and together, we will continue to move the industry forward,” Liza Rapay, Vice President of Cosmoprof North America, said.

“The U.S. is the biggest beauty market in the world, and New York is the beauty capital of America. It is home for most of the beauty brands, both legacy and indie, and the largest concentration of beauty executives. It is also the base for many corporate headquarters. New York’s diverse population is comprised of forward-thinking consumers and trendsetters which provides the perfect atmosphere for beauty brands to showcase innovation and connect with them.”

Related USA Beauty, LLC Announces Leadership Appointments

Beauty New York will highlight both up-and-coming and legacy brands and offer networking and educational opportunities featuring power players from the beauty industry. USA Beauty, LLC believes that it will build on the success of Cosmoprof Las Vegas and Miami by bringing the company into the New York City market.

“By tapping into New York’s dynamic and thriving market, Beauty New York aims to ensure meaningful interactions and feedback between consumers and beauty brands, driving industry growth, evolution and innovation. The summit and master classes, led by industry leaders, will elevate expertise and help beauty enthusiasts better understand future trends,” Rapay explained.

Learn more about Cosmoprof North America here.