This Just In

TSE’s Danica Tormohlen Joins GES’ Julie Smith and CNTV’s Carrie Ferenac on ESCA Media Panel


Chicago — How do you more effectively work with the media? Learn tips and techniques for interacting with the media at the Exhibition Services & Contractors Association (ESCA) Summer Educational Conference, which will be held June 25-28 at The Sebastian Vail in Vail, Colo.

Julie Smith, CEM, Senior Vice President, National Sales, for GES, will moderate a panel discussion with Danica Tormohlen, Editor-At-Large for Trade Show Executive, and Carrie Ferenac, President of CNTV, at a session to be held 11-11:45 a.m. on Monday, June 26.

In this session, you’ll learn how to work with the media to share good news and to deal with the bad. In the age of social media, a story can quickly go wrong if you don’t have a media strategy in place. Topics to be covered include:

  • Why should an organization designate a spokesperson? How can contractors effectively prepare for a print or on-air interview?
  • How do you pitch a story to the media?
  • What makes a story newsworthy?
  • How do editors find stories?
  • What makes a good sound bite or lead?
  • What are editors’ pet peeves when working on deadline?
  • What are some tips to help extend your coverage through social media?
  • How do you work with the media during any sort of crisis?
  • What are some tips on building an effective, long-term relationship with the press? Conversely, what can damage your relationship with the press?
  • With all the “fake news” out there, what advice can you offer about controlling the messaging?

Got a question you want answered about working with the media? Following the interactive discussion, there will be a Q&A with the audience.

The complete 2017 ESCA Program and Schedule is available at: 

Reach Danica Tormohlen at (816) 803-8103 or; Julie Smith at (562) 356-3729 or  Carrie Ferenac at (407) 960-3967 or

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