Chicago — How do you more effectively work with the media? Learn tips and techniques for interacting with the media at the Exhibition Services & Contractors Association (ESCA) Summer Educational Conference, which will be held June 25-28 at The Sebastian Vail in Vail, Colo.
Julie Smith, CEM, Senior Vice President, National Sales, for GES, will moderate a panel discussion with Danica Tormohlen, Editor-At-Large for Trade Show Executive, and Carrie Ferenac, President of CNTV, at a session to be held 11-11:45 a.m. on Monday, June 26.
In this session, you’ll learn how to work with the media to share good news and to deal with the bad. In the age of social media, a story can quickly go wrong if you don’t have a media strategy in place. Topics to be covered include:
- Why should an organization designate a spokesperson? How can contractors effectively prepare for a print or on-air interview?
- How do you pitch a story to the media?
- What makes a story newsworthy?
- How do editors find stories?
- What makes a good sound bite or lead?
- What are editors’ pet peeves when working on deadline?
- What are some tips to help extend your coverage through social media?
- How do you work with the media during any sort of crisis?
- What are some tips on building an effective, long-term relationship with the press? Conversely, what can damage your relationship with the press?
- With all the “fake news” out there, what advice can you offer about controlling the messaging?
Got a question you want answered about working with the media? Following the interactive discussion, there will be a Q&A with the audience.
The complete 2017 ESCA Program and Schedule is available at: https://www.esca.org/documents/ESCA%202017%20Schedule.pdf