CHICAGO — Trade Show Executive’s (TSE) annual Fastest 50 Awards & Summit is coming up fast, and the event is shaping up to be one to remember thanks to its stellar Education Summit programming.
TSE is bringing insightful discussions, actionable takeaways and candid lessons to the stage at the Orange County Convention Center in Orlando on May 1. Check out some program highlights below.
Securing Success: Leadership Journey Session with ISC West’s Mary Beth Shaughnessy
In a special live look at TSE’s May 2025 Power Lunch, Mary Beth Shaughnessy, Event Vice President of ISC Security Events at RX, will share how she’s shaping the future of security events. Learn more about what investments her team has made in the ISC Events portfolio and the strategic planning behind the show that took home the Greatest Trade Show of the Year at the most recent Gold 100 Awards & Summit.
Shaughnessy will be interviewed by Marie Browne, Senior Vice President at RX, to discuss the way RX’s shows are evolving to meet emerging needs, using technology to enhance event experiences and security, and creating memorable moments for attendees.
International Perspectives: What Matters to Your Shows
Curious about the world of international business development in the trade show industry today? You’re in luck because moderator Dan Cole, Senior Director of Sales at AVIXA, will be joined by Indira Franca, Vice President of International Development at Emerald, and Alice Mathu, Vice President of Development and Partnerships at IAAPA, to discuss the strategies behind expanding global reach.
Discover how different — or similar — strategies are between independent organizers and associations, as well as the challenges and opportunities that are waiting for the exhibition industry beyond U.S. borders.
Putting the New in Newtopia Now — Rebranding and Repositioning an Established Event
In 2023, Informa Markets’ New Hope Network held the last Natural Products Expo East, and in its place rose Newtopia Now, a rebranded and restructured event. Newtopia Now was designed to align with current market needs and customer expectations in the industry, and provide new programming, networking and interactive elements.
Find out more about the power of rebranding and repositioning with the event’s leaders Danica Cullins, Executive Vice President, Health and Nutrition at Informa Markets, and Jessica Rubino, Vice President, Content and Summit at New Hope Network, Informa Markets, along with Kimberly Hardcastle-Geddes, President of mdg, the marketing partner of the show.
Scaling Show Growth with NAVC’s Leading Conference, VMX
Join NAVC’s Summer Graziano, Vice President of Marketing, and Joe Sorrentino, Chief Events Officer, as they discuss the challenges and opportunities the Veterinary Meeting & Expo (VMX) is facing as its attendance surges 60% in just five years.
The two leaders will discuss how they’re delivering on audience and exhibitor expectations, maintaining loyalty while actively attracting new segments and creating a dynamic hub of innovation and interaction for the veterinary industry through VMX.
You won’t want to miss this deep dive into keeping a fast-growing show well-structured and well-received.
New Launches: The Good, the Bad and the Ugly
Sheldon Kaye, CEM, Vice President at ConvExx, is going to get candid about show launches for the Fastest 50 audience, sharing real-life examples of successes and failures to provide a comprehensive look at the very beginning of a show’s life.
In this session, attendees will learn about the practices that lead to a successful launch — and the mistakes and pitfalls that lead to setbacks. Kaye will also discuss the strategies behind driving engagement and the hurdles he’s faced in logistics and marketing, all while bringing a new trade show to life.
Don’t Miss Out!
There’s still time left to register for TSE’s Fastest 50 Awards & Summit. Click here for more event details and the registration link.
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