This Just In

The Facts about Power of Pre-Planning and Tracking; CEIR’s Third Fact Sheet in Attendee ROI Playbook Series


DALLAS — In the newest and third fact sheet from its 2018 ROI Playbook Series, CEIR focuses on “the power of pre-planning and tracking activities in driving higher perceived value.”

According to the five-page report from a study that’s backed by the PCMA Education Foundation and IAEE, 90% of attendees pre-plan and 93% engage in tracking activities. Among the most popular pre-planning activities: exhibit booths to visit, education sessions to attend and meeting with exhibitors. Top tracking methods include business cards of attendees met, product literature collected and business cards of peers, colleagues and experts met.

“Giving registrants the tools via an event’s website to pre-plan and focus their objectives for attending are worthwhile,” CEIR CEO Cathy Breden said. “Providing user-friendly ways to track their activities through an event website, mobile app and other relevant tools preferred by attendees also maximize attendee value — and ultimate satisfaction — with an event.”

Reports in CEIR’s study series are available free of charge at

Reach Cathy Breden at (972) 687-9201 or

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