CHICAGO — To spur the trade show and event industry between Thailand and South Korea, the QSNCC (Queen Sirikit National Convention Center) in Thailand and South Korea’s Coex (Coex Convention & Exhibition Center) signed a Memorandum of Understanding to officially partner with the aim of benefiting both venues.
The collaborative effort focuses on three areas: exchanging knowledge in basic services and technology, like management and exchanging personnel in the industry; the provision of event bidding information; and conducting joint business development and marketing activities.
“From time to time, the detailed information on meetings we have recently won, handled or organized will be shared,” Sutichai Bunditvorapoom, Executive Vice President of N.C.C. Management and Development Co., Ltd., the operator of QSNCC, said. “This invaluable information can quickly turn into potential clients for both QSNCC and Coex. In addition, we are aiming to have more joint marketing activities at international trade shows or other international platforms to deepen our partnership that will benefit both venues. We are committed to support and promote each other’s facility and branding to the local market.”
QSNCC, the first national convention center of Thailand and largest in Bangkok (78,500 square meters/844,967 square feet of event space), and Coex, the biggest convention center in Seoul (36,007 square meters/387,576 square feet of event space), are both located close to transportation, hotels, restaurants and shopping centers in their respective cities. The two facilities also are focused on sustainability, aligning the two venues’ missions.
“We are also sharing in the same initiative of technology and digital transformation. QSNCC’s design and equipment has been prepared for the next decades of digital technology. Fiber optic cables are linked to every corner of the center while nearly a thousand access points were installed to provide strong internet connection for visitors. Coex is equipped with 10-gigabit internet and has established a Broadcast Studio furnished with state-of-the-art facilities and equipment to deliver seamless virtual and hybrid events,” Bunditvorapoom said.
The agreement is expected to drive business events in the two countries, and they are committed to promoting each other’s facility.
“Our next goal will be more focusing to foster innovation and business opportunities such as collaboration on particular projects or partnering in organizing exhibitions,” Bunditvorapoom said.