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This Just In

SBC Summit Headed to Lisbon in 2024

KATHY MONTE, NEWS EDITOR
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LISBON The SBC Summit Barcelona conference and exhibition, where global sports betting and iGaming leaders assemble to discuss the industry’s future, exchange knowledge and build powerful connections, will have a new home in 2024 — Lisbon, Portugal. With this new trade show location comes a new name, SBC Summit 2024, to better reflect the worldwide nature of the event. 

A must-attend trade show for sports betting and iGaming industry professionals, the Summit attracts thousands of attendees from all across the globe and covers all industry verticals.

This year, SBC Summit Barcelona was held in Fira de Barcelona Montjuïc for its third edition, featuring a 409,000-square-foot exhibition floor with more than 350 exhibitors and an estimated 15,000 industry professionals.

The exhibition floor was split into five separate zones: Sports Betting, Casino & iGaming, Payments & Compliance, Affiliate, Marketing & Media and Emerging Tech, Blockchain and Metaverse, each with its own conference stage, exhibition floor and networking areas.

Speakers included 450 industry professionals delivering 80 hours of content across the eight conference rooms, covering sports betting, casino, iGaming, payments, emerging technologies, innovation, digital marketing and safer gambling. 

“We have doubled the size of our show compared to 2022 – glad to call SBC Summit the world largest iGaming and Sports Betting event. Lisbon offered us the opportunity to continue our growth story and accommodate the rising demand for a unique and immersive event experience,” Michael Mandl, MSc, Chief Growth Officer, SBC, said. 

Next year, the Summit will be held September 24-26 at Feira Internacional de Lisbon, utilizing more than a million square feet of exhibition and conference space, more than twice the size of this year’s trade show. SBC will now be able to welcome 600 exhibitors, nearly double from this year, and 25,000 attendees. This diverse audience will include operators, affiliates, sportsbook and casino suppliers, regulators, payment providers, marketing agencies, associations, legal advisors, start-ups, and more.

Related. Global Gaming Expo Nearly Doubles Attendance 

“The decision for a new home for our flagship event was driven by its remarkable growth, which had clearly outpaced the capacity of Fira Barcelona Montjuïc, as well as praise and support from clients and industry stakeholders,” Rasmus Sojmark, CEO and Founder of SBC, said. “When we say it’s the fastest ever-growing event in the industry, we mean it, and that’s why finding the right venue and city was absolutely essential.”

 The Lisbon conference will host eight stages and 500 speakers, including the largest stage in gaming, with seats for thousands of delegates. 

“We are thrilled to welcome the SBC Summit to Lisbon in 2024. At FIL – Lisbon Exhibition & Convention Centre, we are dedicated to providing world-class facilities and support to ensure that this event is nothing short of spectacular. Our team is committed to working closely with SBC and its community to create an unforgettable experience in our beautiful city. We can’t wait to showcase all that FIL and Lisbon have to offer and make the SBC Summit a resounding success for many years to come,” Maria João Rocha de Matos, General Director of FIL, said.

Lisbon, one of the oldest cities in Western Europe and a historical gem, offers a seamless transportation network. While Portuguese is the official language, English is widely spoken in key areas. Plus, Humberto Delgado Airport, conveniently located just a little more than two miles from FIL, provides direct links to 136 airports worldwide, including non-stop routes to major US and South American hubs.

“The city and FIL are home to the Web Summit that annually gathers over 70,000 attendees and transforms the city into a tech hub and was an immediate and obvious choice. We knew that FIL possessed all the essential elements for scaling our event while maintaining accessibility and upholding the high-quality standards we’ve set for ourselves. I’m excited about what lies ahead. This is a unique moment for SBC, and we’re wholeheartedly embracing it,” Sojmark added.

Reach Rasmus Sojmark at ras@sbcgaming.com

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