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Reed Promotes Jaime Rosov to Head Up IBTM America


Chicago, IL – Jaime Rosov has moved up to event director of IBTM America 2015, announced Sallie Coventry, IBTM global events portfolio director for Reed Travel Exhibitions. She replaces Michael Lyons, who stepped down after two years at the job to pursue a speaking and acting career. Rosov will oversee all aspects of the event, which was launched in 2011 as AIBTM. In December 2013, Reed announced the traditional trade show format would be replaced by an invitation-only event for 250 buyers and 250 exhibitors.

“As we roll out the new business model for IBTM America, Jaime’s experience will be invaluable,” said Coventry. Rosov has been with Reed for nine years. She worked on AIBTM for two years and previously for other Reed brands including the PGA Merchandise Show, JCK Las Vegas and the National Hardware Show.

Reach Jaime Rosov at (203) 840-5435 or

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