Reed Adds IMBIBE to European Beverage Portfolio

HIL ANDERSON, SENIOR EDITOR
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London – Reed Exhibitions stayed close to home when it acquired Imbibe Media Ltd., organizers of the leading beverage trade show for British pub and restaurant operators.

Imbibe owns various B2B media platforms, the Sommelier Wine Awards, and Imbibe Live, an exhibition held annually in London that serves buyers and sellers of alcoholic beverages, coffee, tea and water.

“Imbibe Live, together with its media platforms, has established itself as the UK’s leading event and voice for the on-trade industry,” said Richard Mortimore, CEO of Reed Exhibitions UK. “We are delighted to welcome the Imbibe team to Reed Exhibitions and look forward to taking its events and media to even greater heights.”

Darren Johnson, B2B Divisional Director, will assume oversight of the new show, which Reed expects will complement Bar Convent Berlin, a Reed show serving the same industry sector in Germany. Like many industries, the hospitality industry in Britain faces a level of uncertainty due to the “Brexit” vote and the country’s pending withdrawal from the European Union.

The 2016 Imbibe Live took place July 4-5 at London’s Olympia. The event attracted 250 exhibitors and around 12,000 attendees from across Great Britain.

Reach Richard Mortimer at +44 20 8271 2134 or richard.mortimer@reedexpo.co.uk; Darren Johnson at +44 20 8271 2134 or darren.johnson@reedexpo.co.uk