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This Just In

PROUD Experiences Trade Show Kicks Off Pride Month

FRANCES FERRANTE, SENIOR EDITOR
Crissa Jackson2

LOS ANGELES — To kick off Pride Month, PROUD Experiences, a lifestyle and luxury LGBTQ+ travel industry event organized by RX, is taking place June 3-5 at the Fairmont Century Plaza in Los Angeles.

The trade show brings together travel advisors and travel industry suppliers for a combination of education and engagement, with the dual goals of offering insights from experts on trends in LGBTQ+ travel and creating connections between like-minded peers.

“PROUD Experiences is the stage on which travel companies can now market their products and services to agents and planners who actively sell to the LGBTQIA+ community,” Simon Mayle, Event Director, PROUD Experiences, said.

According to the show’s website, 180 million LGBTQ+ travelers will be looking for their next destination this year; if the community were a country, it would be the fourth-largest economy on the planet.

And the 2024 show is set to be the biggest yet, according to Mayle. “This week, we will be welcoming over 180 buyers from 14 countries, over 180 exhibitors from 12 countries and 32 media and content creators from 7 countries — a truly international show. We’re excited to kick off this year’s event in style with our headline speakers: American basketball player, actress, model and influencer Crissa Jackson and acclaimed media personality, journalist, social influencer and entrepreneur Raymond Braun taking to the stage to tell their stories.”

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The biggest slice of this year’s PROUD Experiences exhibitors come from the U.S., Europe and Latin America, and include everything from tourist boards to beach resorts and boutique hotels, to cruise lines and cultural attractions. The hosted buyer show is attended by qualified travel advisors with proof of established business.

RX launched the PROUD Experiences show in 2018 in London, and it has grown steadily ever since. Exhibitor space for the 2019 edition, held in Brooklyn, sold out three months in advance, exceeding all expectations. The organizers moved the event to Los Angeles, home to one of the largest LGBTQ+ communities in the world, last year. Many attendees will stay on for the city’s PRIDE Weekend June 8-9, with LA Pride in the Park being held on June 8 at the LA State Historic Park in Downtown LA and the official LA Pride Parade taking place on Hollywood Boulevard in Hollywood on June 9.

Reach Simon Mayle at 55 11 3060 5000

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