Promotional Products Trade Show to Launch on East Coast

HIL ANDERSON, SENIOR EDITOR
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Atlantic City, NJ – A new trade show serving the East Coast will be launched in Atlantic City next year through a partnership of the Promotional Products Association International (PPAI) and the Specialty Advertising Association of Greater New York (SAAGNY), the two associations announced in June.

The new event, Expo East, will debut May 19-21, 2013 at the Atlantic City Convention Center and will primarily cater to East Coast attendees and exhibitors who do not take part in the annual PPAI Expo held in Las Vegas.

PPAI Expo has been produced by the PPAI for the last 50 years. It was ranked No. 49 on the most recent Trade Show Executive Gold 100 rankings with 329,100 net square feet in 2010.

“PPAI has grown to more than 10,600 members, of whom 46% are based east of the Mississippi River,” said Paul Bellantone, PPAI president and CEO. “Expo East will give us a substantial footprint in the eastern U.S. from which we can serve our members like never before.”

SAAGNY organizes Promotions East, which ran June 3-6 in Atlantic City. This was the final run for Promotions East, which will give way to Expo East next year. The associations said the new show would bring the PPAI’s management resources and nationwide reach to the East Coast without having to compete head-to-head with the SAAGNY event.

Reach Paul Bellantone at (972) 252-0404 or paulb@ppai.org