Palm Springs Steps Up Marketing Efforts as Local Hotels Renovate

CAROL ANDREWS, EDITOR-AT-LARGE
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Palm Springs, CA – As a result of several hotel renovations in Palm Springs, the Palm Springs Convention Center is refining the way it markets to show managers and event planners. The center’s marketing efforts include taking part in a new campaign, “Better, Bolder, Beautiful,” with local hotels and the Palm Springs Desert Resorts Convention & Visitors Authority. The program is designed to highlight improved convention center and hotel offerings in Palm Springs.

In the past, the convention center did relatively little marketing, focusing instead on direct sales efforts. “However, this year, because of the changes in our local hotel properties, we are working with the hotels and convention and visitors authority to get the word out,” says Jim Dunn, general manager of the Palm Springs Convention Center. “With several hotel properties completing renovations totaling $180 million, Palm Springs has a great story to tell.”

Dunn says that at a time when most facilities across the country are rate-competitive, it becomes more important than ever to identify the needs of clients and deliver a great product. With clients in mind, the convention center completed an extensive $32 million expansion in 2005. It now offers up to 112,000 square feet of exhibit space, 19 breakout rooms – including a 20,000 square-foot ballroom – and an 18,000 square-foot lobby with panoramic mountain views. Dunn notes that an additional 30,000 square feet of meeting and ballroom space is available at the newly renovated Renaissance Palm Springs Hotel attached to the Convention Center.

“The Center expansion, which included an additional exhibit hall, new lobby and ballroom, has been a welcome addition for clients,” Dunn says. “The center’s design now includes walls of glass and great outdoor space to take advantage of our great Palm Springs climate.”

Renovated Hotel Properties

The renovated hotel properties, referred to as the Convention Center Hotel Collection, include the Renaissance Palm Springs (formerly the Wyndham Hotel) that is connected to the convention center; Hyatt Regency Suites Palm Springs; Riviera Resort and Spa; Hotel Zoso; Ace Hotel & Swim Club; and the Holiday Inn Resort.

“We feel extremely fortunate that so many of our properties have performed complete renovations,” says Dunn. “For guests that were here even one year ago, the destination is new.”

Dunn feels the importance of these hotel renovations to convention center business cannot be overstated. “The renovated properties are so critical in a market that is fiercely competitive, and it is rare to find an established destination where virtually all of the hotel properties have come up to such a high quality all at one time,” Dunn says. “To top it off, each hotel has its own style and personality, and event planners can mix and match properties based on price, brand and quality.”

For larger groups, Palm Springs developed a city-wide contract to simplify the use of multiple hotel properties. “This makes it easier for clients to clearly see all of the deal points in a consistent format,” Dunn says.

Dunn is confident that all of the makeovers will enhance the Palm Springs experience for trade shows, conventions and meetings. “Planners and attendees will experience new facilities, new amenities, and competitive rates and incentives, all in a fantastic destination,” he says.

Reach Jim Dunn at (760) 322-8400 or jdunn@palmspringscc.com

Fast Facts:  Palm Springs Convention Center and Area Hotels

 

Palm Springs Convention Center

  • 112,000 square feet of exhibit space
  • 19 breakout rooms, including a 20,000 square-foot ballroom
  • Carpeted exhibit hall divisible into 5 sections
  • 18,000 square-foot lobby
  • 12-bay loading dock
  • New 20,000 square-foot outdoor function area
  • High-speed Internet access throughout the facility

Renaissance Palm Springs Hotel (formerly Wyndham Hotel)

  • Connected to Palm Springs Convention Center
  • 410 guest rooms
  • 30,000 square feet of meeting space
  • $20 million renovation

Hyatt Regency Suites

  • 4 blocks from convention center
  • 197 rooms, all suites
  • 13,000 square feet of meeting space
  • $15 million renovation

Hilton Palm Springs

  • ½-block from convention center
  • 18,000 square feet of meeting space
  • 260 guest rooms

Holiday Inn Resort

  • 2 miles from convention center
  • 10,000 square feet of meeting space
  • $20 million renovation
  • 269 guest rooms, including 20 suites

Courtyard by Marriott

  • 1 block from convention center
  • 1,300 square feet of meeting space
  • 149 guest rooms

Riviera Resort and Spa

  • Less than 2 miles from convention center
  • 30,000 square feet of indoor meeting space; 10,000 square feet of outdoor event space
  • $70 million renovation
  • 406 guest rooms

Ace Hotel & Swim Club

  • Less than 2 miles from convention center
  • 4,000 square feet of indoor and outdoor event space
  • 180 guest rooms
  • $25 million transformation from Howard Johnson Inn

Hotel Zoso

  • 3 blocks from convention center
  • 22,000 square feet of meeting space
  • 162 guest rooms
  • Currently undergoing renovations to lobby, event space, restaurant and exterior

Spa Resort Casino

  • 3 blocks from convention center
  • 8,000 square feet of meeting space and banquet space
  • 228 guest rooms

Palm Springs International Airport

  • 3400 East Tahquitz Canyon Way
  • 5 minutes from convention center and downtown hotels