Alliance Nationwide Exposition’s Mark Yuska is sprinkling holiday cheer on the city of Orlando as the organizer of a brand new event, Orlando Winterfest & Holiday Market, to be held December 3-6 at the Orange County Convention Center.
Through a partnership with iHeartMedia, Orlando Winterfest will reach 2 million radio listeners a day across 10 stations and garner an additional 10 million digital impressions on the iHeart App leading up to the event, which Yuska is hopeful could equate to a 10,000-person-per-day attendance. “We are hoping for the best, but with no data on live events in almost eight months, we are cautiously optimistic,” said Yuska, who was also responsible for the groundbreaking Together Again Expo this past July at OCCC, which attracted 1,400 attendees and proved to the industry that an event of that scale could be hosted safely and without incident.
The organizers, which also includes the I-Drive District, are targeting local attendees from the Orlando area and within a two-hour radius, which includes Tampa and Jacksonville. Vendors will come from all over the country since the majority of holiday markets have been canceled in other cities. “To many of these vendors,” he said, “holiday markets represent a large share of their annual revenue. Orlando Winterfest is a great opportunity for them to supplement lost revenue and end the year on a high note.” Three hotels near the OCCC — Hyatt Regency Orlando, Hilton Orlando, and The Point Hotel & Suites — have offered special rates for attendees.
In addition to the main attraction — holiday shopping — there will be plenty of fun events, special appearances and a tree lighting (all soon to be announced).
Yuska is committed to a swift return to safe live events. Winterfest exhibitors will be required to adhere to CDC and local health and safety guidelines, including temperature checks, masks and social distancing. Add the fact that the OCCC holds the GBAC STAR Facility Accreditation and, he said, “There was no question that Orlando was uniquely situated to host a family-friendly event safely.”
Reach Mark Yuska at (888) 528-2011 or firstname.lastname@example.org