Palo Alto, CA – The CMO Council is holding a webinar November 10th on “How Technology Is Driving Event ROI” and will also feature a special preview of the latest CMO research on “Grow Who You Know.” The goal of the event is to share ideas on how emerging technology can improve event ROI. The CMO Council notes that technology is creating new opportunities in relationship marketing. These range from smart badges that collect leads and track behavior to matchmaking software that helps cultivate influential relationship networks.
The complimentary Webinar will be moderated by Christopher Kenton, Senior Vice President of the CMO Council, and will feature speakers David Rich, Vice President of Program Strategy/Worldwide for the George P. Johnson Company and Michael Walsh, CEO of Leverage Software.
In the preview on “Grow Who You Know,” participants will be the first to hear about new market research on event technology from the CMO Council’s new special interest group dedicated to event and relationship marketing.
The webinar will be held Thursday, November 10th at 11:00 a.m. PST; the duration is one hour.
The CMO Council (www.cmocouncil.org) is a private, not-for-profit organization for senior marketing and brand decision-makers. More than 1,500 technology companies are represented on the CMO Council, controlling more than $45 billion in marketing expenditures among leading global brands.
Reach Donovan Neale-May, Executive Director at (650) 328-5555 x 110 or donovan@globalfluency.com.
