This Just In

NAMM Show Makes Music in Anaheim

Photo of Anaheim

ANAHEIM — One of Anaheim’s largest business-to-business conventions, the National Association of Music Merchants (NAMM) Show, has returned to the 1.8 million-square-foot Anaheim Convention Center in its traditional, four-day January time slot. Set for Jan. 24-28, 2024, the trade show is expected to attract more than 75,000 attendees who will book 25,000 hotel nights. The projected economic impact on the local community is $120 million.

More than 3,000 brands will be unveiled by 1,600 major and independent companies who come from 101 countries and territories in the $19.5 billion music products industry. A longtime members-only event, the NAMM Show is now open to the ticket-buying public, although its target audience remains music-industry professionals.

The NAMM Show is the world’s largest and oldest trade show for creators, manufacturers, retailers and distributors of music instruments, equipment, technology, sound, lighting, recording gear and more.

Highlights include more than 170 global artists and bands across various genres, including rock, pop, bluegrass, funk, hip-hop, mariachi, jazz and more.

All events are taking place on The NAMM Show campus, with highlights accessible through the digital extension, NAMM Show+.

Related. Strong International Attendance Boosts NAMM Trade Show 2023 

The NAMM Show is not just about music performances. It’s a hub for industry recognition, networking and inspiration. There are more than 500 events planned during the NAMM Show, 200 performances and 3,500 music exhibitors.

Show highlights include Yamaha showcasing, for the first time ever, the purple piano that was customized for Prince for his Piano & a Microphone solo tour. Normally housed at Paisley Park in Chanhassen, Minnesota, it will be available for viewing at the Yamaha booth lobby during show hours.

NAMM’s new CEO and President, John Mlynczak, will be on site. He became NAMM’s first new President/CEO in 21 years last May.

NAMM Kicks Off a Year of Anaheim Trade Shows

NAMM kicks off a year of conventions and trade shows in Anaheim. Visit Anaheim has confirmed 148 conventions, meetings and events for 2024, which are projected to bring more than $1.5 billion in economic impact to the local community. Combined, these 50 conventions at the Anaheim Convention Center, 77 meetings and 21 events will generate an estimated $15 million in tourism occupancy tax (TOT) revenue for the city.

These conventions, meetings and events will welcome over 947,000 attendees to Anaheim, while contributing 610,000 room nights in local hotels.

“We’re thrilled that NAMM has called Anaheim home for nearly 50 years,” Ronnie Collins, Senior Vice President, Sales & Services, Visit Anaheim, said. “Now that they’re back to their regular programming in January for the first time since 2020, we anticipate a high-impact event, building on the rich history and vibrant musical community that they’ve nurtured here in Anaheim.”  

Other notable conventions and trade shows returning to the Anaheim Convention Center this year include Natural Products Expo West, WonderCon, VidCon, D23 and more.  

Reach Ronnie Collins at

Leave a Reply

Your email address will not be published. Required fields are marked *

TSE Data Center