Mexico City, Mexico – The new Mexico City chapter of the International Association of Exhibitions and Events (IAEE) made its industry debut this month at the ICOMEX show in the Mexican capital.
The chapter hosted the CEM Conclave networking reception at the conference, which brings show organizers who operate in the Latin American market together with various destinations and service vendors.
While the establishment of the chapter was announced April 8, the get-together served as the official springboard for the IAEE brand in Latin America. IAEE has been active in cultivating the Mexican and Latin American market in recent years, particularly in enrolling industry professionals from the region in the Certified in Exhibition Management (CEM) certification program. The full-time IAEE chapter will bring more resources, educational programs, networking and business opportunities to exhibition professionals south of the border.
The directors of the new chapter are hardly strangers to the Mexican industry. The chairman of the board is Horacio Vázquez Parada, president of Expo Guadalajara, the largest convention center in the nation, and former president of Cámara de Joyería, organizer of Expo Joya, the largest jewelry show in Latin America.
Vázquez was joined by Patrica Farias Barlow, CEO of the Puerto Vallarta Convention Center and a long-time leader of both the Mexican trade show industry and IAEE. The other members of the board are: Jair Lopez Montes, executive director, Expo Chihuahua; Jorge Medinilla, president of Servem; Carlos Ochoa Martinez, president of Grupo Expositor S.A.; Susana Sanchez Seabrook, executive director of ANIDIGRAF A.C and show director of EXPOGRAFICA Mexico; Julia Trejo, director of group sales at Terramar Los Cabos DMC; and Armando Vivanco, project manager of Vectorstands.