Arlington, TX – Jeff D’Entremont, group show director for Advanstar Communications, will head up a new home show that Marketplace Events will launch next Spring in suburban Dallas.
The Great Big Texas Home Show will debut March 11-13 at Cowboys Stadium in Arlington and will be the vanguard of other new consumer shows Marketplace Events is contemplating for the major markets in the Lone Star state. “We are evaluating the Fall of 2011 or Spring 2012 for the launch of any new events,” said Mike Webster, regional vice president of Marketplace Events.
“We have been doing both launches and acquisitions during the tough economy,” Webster told Trade Show Executive. “While the economy is still flat in some areas, it is going to get better. We want to be in a position to serve our markets when that happens.”
As show director of Texas, D’Entremont will oversee the expansion of Indianapolis-based Marketplace Events into Texas. He will relocate to Marketplace Events’ new offices in Cowboys Stadium. The stadium is the home of the Dallas Cowboys, who are also a partner in The Great Big Texas Home Show. “Jeff has worked with stadiums, arenas and sports teams before,” Webster said.
The move reunites D’Entremont with Webster, who spent 26 years with Advanstar and helped launch the International Motorcycle Show brand. “It was a very difficult choice to make,” said D’Entremont, who has been with Advanstar for more than 10 years and currently heads up the 12-city International Motorcycle Show series for Advanstar’s Powersports division. “I’ve had an amazing run with Advanstar, but look forward to a fresh start in the home and garden industry.”
D’Entremont will remain a consultant to Advanstar through March to assist with the transition of the International Motorcycle Show series, which runs from November through March. Tracy Harris, vice president and general manager of Advanstar, was named interim point of contact for the division until a permanent replacement for D’Entremont is found. No additional changes to the motorcycle show staff were planned.