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This Just In

Maritz Partners with Events Industry Council to Launch Sustainable Events Professional Certificate for Team Members

FRANCES FERRANTE, SENIOR EDITOR
Photo of the Special Event Professional Certification course inaugural group

FENTON, Mo.—At its recent brand event, Activate, Maritz brought in the Events Industry Council’s (EIC) Chief Sustainability Officer for the Center for Sustainability and Social Impact, Mariela Bazán, to launch the Sustainable Event Professional Certificate (SEPC) introductory course for 48 of its team members. 

The SEPC is an online certification program launched last year for trade show event professionals interested in accelerating sustainability and social impact in their organizations and at their business events. Graduates receive 12 credit hours toward their CMP application or recertification and 12 CAE credits. 

The Maritz attendees were able to learn about diverse topics such as carbon neutrality vs. net zero; how the trade show industry contributes to carbon emissions and the best ways to balance this during events; low-carbon menu design ideas; sustainable gifting options; and planning diverse content and speakers.

Related. IMEX Leads the Way with New Net Zero Strategy

As an organization, Maritz has taken significant steps to prove its commitment to sustainability. The company is a signatory of the Net Zero Carbon Events initiative, committing to being net zero by 2050, and it recently also committed to the Science Based Targets Initiative, a corporate commitment roadmap guiding organizations to net zero by 2050. The Maritz team has built a sustainability event checklist that it uses when working with clients. Internally, the company created a sustainability committee that reports up to corporate leadership.

“The decision to add the SEPC course to the Activate event is reflective of the company’s strategic commitment to the overall wellbeing of both its employees and its clients,” said Rachael Riggs, CMP, DES, SPEC, General Manager, Environmental Strategy.

“By partnering with industry organizations like the EIC and utilizing their educational tools to support our staffs’ continuing education, we believe it curates an atmosphere of continuous exploration to support our client needs,” Riggs said. “The SEPC course was crafted by the industry’s sustainability experts, and they understand how environmental wellbeing ties into the overall wellbeing of the guests we serve. We want people to walk away from a trade show event feeling inspired, invigorated and cared for, and when you show them how to do things sustainably at an event, we believe they will go home more motivated to be sustainable. That is a win-win for us.”

Reach Rachael Riggs at Rachael.Riggs@maritz.com

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