LAS VEGAS — Manifest, produced by Connectiv, took place Feb 10-12, 2025, at The Venetian and saw growth in key metrics while facilitating 135,000 connections.
By the Numbers
The show has been enjoying significant growth year over year, with the 2025 edition reporting more than 6,000 total attendees (30.2% YOY growth) and just over 400 exhibitors (23% YOY growth), while its show floor grew 37% YOY.
Growing a High-Quality Audience
Manifest 2025 lived up to its tagline — The Future of Supply Chain and Logistics is Here — with its C-suite level audience of industry executives, entrepreneurs and investors convening to share deep insights from across the supply chain industry.
The educational programming featured 300 top-tier speakers across 150 sessions and dozens of roundtable discussions, and played a large part in the growth of high-level attendees this year.
“Our growth for our highly coveted shipper audience was 60%, much higher than our overall growth,” Muller said. “We were very successful with a new program called the Leadership Suite this year, where we have dedicated education and networking for approximately 55 Chief Supply Chain Officers and Supply Chain leaders.”
By bringing together and sharing the insights of the industry’s top thought leaders, Manifest effectively creates a feedback loop where it’s attracting even more thought leaders to the show.
“The high production value of our Plenary Stage gets our audience excited and pumped up to start both full days of content. This big stage offers the industries’ most important leaders a highly coveted platform to share their insights and lessons learned,” Muller said. “This year’s plenary stage featured Chief Supply Chain Officers from The Cleveland Clinic, Toyota, Target, Bombardier, Unilever and Verizon.”
With investors also being a key audience demographic, the show also features an Innovation Stage, which is strategically located in the center of the expo and is where startups make 8-minute presentations throughout the show. Surrounding the stage were dozens of kiosks featuring those same startups.
“We are lucky because the supply chain industry also has some very cool products. Everything from large autonomous trucks to robots to huge warehousing systems — there are so many amazing technologies and products in supply chain right now that elevate the experience for all,” Muller said.
Powerful Networking for Executive-Level Attendees
Manifest puts a big emphasis on networking by offering plenty of pre-show, on-site and post-show opportunities to connect. Using its private Network App, which is made available a few weeks prior to the event starting, attendees and sponsors are able to start setting meetings for their time at Manifest.
Manifest visitors are able to meet in the show’s one-to-one meeting zone, and notably the Manifest team doesn’t sell meetings at the show.
“The one-to-one meeting zone is almost like a town hall,” Muller said. “It’s the big gathering place at the show, so making it super accessible for all attendees to facilitate as many meetings as possible, whether they are a sponsor or not, is important to us. It’s where people meet after having connected in the app , and it is jammed throughout the show.”
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The show’s location also makes spontaneous meeting and networking possible.
“We think about networking in every aspect of the event and that is one of the reasons we were so happy to get to the Venetian,” Muller said. “Once you arrive on-site, you start networking immediately in the hallways and lobbies, in restaurants and casinos and bars. The attendees are everywhere! It’s these kinds of serendipitous meetings that we think elevate the experience on top of all the networking events and activities that are part of Manifest.”
All About the Experience
“An amazing show experience is a big focus and feature of Manifest,” Muller said. “Our attendees are treated to amenities morning through night including an expo floor with coffee lounges, a Biergarten, Rosé All Day, and a Mocktails Lounge. We offer fun ways to connect with people through a puppy lounge and an arcade, a headshot studio and of course, you can swing a golf club in multiple places.”
Manifest also featured a Puppy Lounge (Muller’s favorite), a food activation that served up doughnuts and bacon and a Listening Lounge in the center of the floor with a DJ and casual seating.
“That was the best kind of Manifest activation — fun as well as a unique place to make a connection,” Muller said of the Listening Lounge.
The show also provides breakfasts, lunches and receptions, including a closing party that featured Flo Rida this year.
While the Manifest team focuses on elevating the event experience for its C-suite-level audience through the whole event journey, a logistical example of this was equipping all badges with a beacon rather than a QR code. This allowed visitors to press a button when they wanted to connect with another attendee, and their information was automatically uploaded into the App profile.
“Especially with the high-level Manifest audience, we didn’t want anyone to have that uncomfortable experience of having their badge scanned — or worse, waiting in line to have your badge scanned. No CEO, or really anyone, wants that,” Muller said. “Our beacons also enable us to follow traffic patterns and know where people are without ever having to scan a badge.”
Future Dates
Manifest 2026 will take place Feb. 9-11, 2026, at The Venetian in Las Vegas. Click here for more information.
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