Macgregor Expands Portfolio with Culture Summit Acquisition

SUE PELLETIER, SENIOR EDITOR

TORONTO — Macgregor Communications has continued expanding its portfolio of events with the acquisition of the Culture Summit, an event founded in 2014 by Hung Pham to address the need to approach building culture from the employee level, rather than the usual top-down approach.

“We acquired the Culture Summit because it fits really nicely into our portfolio and the Macgregor philosophy of events,” Bob Macgregor, President and CEO, Macgregor Communications, said. “Macgregor Communications produces events that create communities that have a high degree of networking and information exchange. The Culture Summit does exactly that. In addition, it’s very synergistic with our business group of events focusing on the administrative professional, project management and business analysis communities.” The company’s portfolio of education- and information-centric events and communities also currently includes the IT, telecommunications and veterinary medicine markets. It produces more than 20 conferences and exhibitions in North America annually. 

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“Eight years ago, we hosted the first-ever Culture Summit in San Francisco with the dream of bringing together the HR leaders and culture champions from around the world,” Culture Summit Founder Hung Pham said. “Since then, we’ve worked endlessly to bring culture transformation to the forefront and define what it means for a company to make culture part of their business strategy. 

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“By joining Macgregor Communications, we now have the ability to dream bigger as our organizations are in alignment on delivering high-quality educational and engaging events. I look forward to supporting Macgregor as it continues to grow Culture Summit’s position as a thought leader in organizational and corporate culture.” 

Reach Bob Macgregor at bmacgregor@macgregorcom.com