LAS VEGAS — The Las Vegas Convention and Visitors Authority (LVCVA) named Lisa Messina its first-ever Chief Sales Officer, effective early September. As Chief Sales Officer, Messina will lead and help grow meeting, convention and trade show sales for Las Vegas and for the Las Vegas Convention Center, as well as collaborate with resort partners.
“I am thrilled to join the LVCVA and represent Las Vegas, the number one name in tourism,” Messina stated. “There is tremendous history to celebrate in Las Vegas but there are also opportunities to make history. We are at a pivotal moment where the landscape is evolving in a fun and transformative way.”
Prior to joining the LVCVA, Messina, a 12-year resident of Las Vegas, was the Senior Vice President of Sales for Caesars Entertainment. In that role she was responsible for driving revenue strategy and led a team of 120 sales directors.
Messina currently serves on the MPI International Board of Directors, the governing body of Meeting Professional International, which reviews and approves the organization’s strategic plans, oversees financial integrity and monitors performance.
“We are very excited to welcome Lisa to the LVCVA team,” LVCVA CEO and President Steve Hill stated. “Lisa brings real expertise, deep experience and a proven track record of producing results. She knows Las Vegas, knows our customers and has earned the respect of the entire industry.”
Reach Steve Hill at (702) 892-0711; the LVCVA at (702) 892-0711.