CHICAGO — The good news coming out of PCMA is that the number of respondents to its latest Business Events Compass report who expect a greater than 10% increase in participation in their 2021 face-to-face events has almost tripled since October. The bad news is that this number accounts for less than a third (28%) of all respondents.
An executive summary of the research shows optimism growing in the region of the world where the pandemic is most under control, with 39% of Asia-Pacific respondents expecting an increase in attendee participation of 10% or greater. Meanwhile, the numbers show that participants have warmed up to digital events, with 38% of respondents saying they prefer them — at least for now.
“Compass points to a light at the end of the tunnel,” said PCMA President and CEO Sherrif Karamat, CAE. “And business events will be a vital part of the restoration of economic and social well-being in a post-pandemic world. It won’t be easy, and it won’t be the same, but our role in bringing people and ideas together to create opportunities will be foundational.”
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The new Executive Summary of the Business Events Compass 3.0 report is available free of charge to all members and for $49 to non-members at https://www.pcma.org/products/business-events-compass-next-normal/. The full report will be released soon.