LONDON – Fresh off its successful launch in the United States, JD Events announced it was expanding its Plant Based World Conference & Expo (PBW) to Europe next year.
Plant Based World Europe will debut at the Business Design Centre in London on Oct. 16-17, 2020. The conference and exhibition will cater to what JD Events says is a burgeoning demand for plant-based products that appeal to vegans and other health-conscious consumers.
It will be the only B2B event in Europe for retailers, healthcare professionals, and restaurateurs seeking to coalesce and expand into the growing market. “The shift away from animal-product consumption toward plant-based options is our opportunity as a society to create a healthier world for future generations,” Ben Davis, PBW Content & Communications Director, said. “Our goal at PBW is to accelerate this shift by providing a professional platform for the global plant-based market to blossom.”
JD Events tested the waters for the plant-based sector this summer with the launch of PBW at the Jacob K. Javits Convention Center in New York. The inaugural show tallied 125 exhibitors and 3,737 attendees. “We had attendees from all 50 states and also from countries throughout the world,” Davis said. “We received positive feedback from exhibitors on the quality of the attendees, and also from the attendees about the content of the three education tracks and the keynote presentations.”
Shortly after the show, JD Events hired Chris Nemchek, who spent some 20 years with the Specialty Food Association and led the high-profile Fancy Food Show brand, as its General Manager. Nemchek had consulted on the launch of PBW in New York and will oversee the brand’s future growth.
A number of associations advocating for the growth of plant-based foods and other products were enlisted to add their imprimatur to the New York show. JD Events has also lined up similar partnerships for its new London show, including The Vegan Society and PB&Co, a British consulting firm that assists companies in developing and commercializing plant-based products.
Reach Ben Davis at (203) 416-1923 or ben@theplantbasedworld.com.
