IAVM, DMAI Conducting a Study on Benchmarks and Best Practices for Convention-Centric Destinations

HIL ANDERSON, SENIOR EDITOR
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Coppell, TX – A look at the future of destination marketing to the trade show and meetings industry will be released this Summer in a report from the International Association of Venue Managers (IAVM) and the Destination Marketing Association International (DMAI).

The project, titled Destination 2020, will include a projection of the impact that current convention center marketing trends and issues will have between 2010 and 2020, and a compilation of best practices for the coming decade. The report will be released at the DMAI Annual Convention July 20-21 in New Orleans and the IAVM Venue Connect in Phoenix July 25-29.

“Economic forces are severely affecting the convention center and exhibition hall industry. New business models are emerging and this initiative will assist all of us in being successful in the future,” said Kevin Duvall, COO of the Georgia World Congress Center and the IAVM sector director of convention centers and exhibit halls.

The two associations urged destination marketing organizations in convention-centric destinations — those with 200,000 square feet or more of convention space and 3,000 committable hotel rooms — to take part in the project.

Reach Kevin Duvall at (404) 223-4000 or kduvall@gwcc.com