Paramus, NJ – Bringing corporate and channel buyers together with manufacturers and channel partners is the goal of a new computer industry trade show, C3 EXPO, the Corporate & Channel Computing Expo. The show will take place June 28-30, 2005 at the Javits Convention Center in New York City.
The announcement of C3 comes in the wake of the postponement of two major technology events – the 2004 versions of COMDEX and ComNet — as well as the cancellation of CeBIT America.
In fact, the producer of C3 EXPO, the H.A. Bruno firm in Paramus, NJ, acquired some of the assets of CeBITAmerica, including the attendee and exhibitor databases, as well as the show’s June dates reserved with the Javits Center through the next five years.
Despite this volatile time for trade shows serving the computer industry, Mark Dineen says the postponement of COMDEX and the cancellation of CeBit America have created an opportunity. Dineen is Vice President of Business Development at H.A. Bruno and Show Director for C3 EXPO. He was the former Managing Director of CeBITAmerica. According to Dineen, even though exhibitor budgets in the high-tech industry are “still lean and mean,” (he believes they have bottomed out, and will rise in the next 18 months), in many ways, it’s a good time for a new show in the industry. “Exhibitors are learning that they can still participate in trade shows without double-decker booths,” he says. “They have learned sojme very effective ways to tell their story with reasonable show budgets.”
With the postponement of COMDEX 2004, Dineen and many industry observers have noted that no main event currently exists for the computer industry. Does C3 EXPO aspire to be that event? Says Dineen, “Yes, we want to have an industry event where people can network together, but the real focus is on the strength of attendee.” C3 will have a broad technology focus that includes Windows, Linux and open source computing, database management, network computing, utility computing, systems integration, security, online commerce, wireless and mobile workforce applications, and communications. It will be marketed to technology buyers from the industrial and commercial sectors with a strong presence in the New York region, including the financial, insurance, banking, communications, pharmaceutical and other industries.
Dineen says that C3 EXPO will build on the foundation of CeBIT America, which had an enterprise-only focus, and TECHXNY, which addresses small- to medium-sized businesses.
H.A. Bruno originated PC EXPO and other high-tech trade shows and conferences. Dineen says that CMP Media LLC, which organizes TECHXNY, will be the primary media sponsor and conference contributor for C3.
Reach Mark Dineen at (201) 226-1130; e-mail: mdineen@C3expo.com
