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Gudea Becomes President of Trade Show Executive Media Group


Rancho Palos Verdes, CA – Darlene Gudea, publisher & editor of Trade Show Executive, was named president of Trade Show Executive Media Group on September 24 at Trade Show Executive’s Gold 100 Awards Gala. The announcement was made by Richard Simon, chairman of the board.

“Darlene has grown the company from a magazine published six times a year and read by some of the people in the industry into a monthly publication read by everyone in the industry,” said Simon. “She has also built a first-rate team that has created the premier event of the industry, the Gold 100 Awards & Summit, plus five directories and E-Clips Breaking News. This title change reflects her hard work and the continued success she brings with her leadership.”

Trade Show Executive is headquartered in Oceanside, CA. Now in its tenth year of publication, it covers the news, trends and burning issues impacting trade show and event organizers. It also maintains an active website (; conducts research studies; and creates custom events for destinations.

Trade Show Executive is number one in its sector, according to independent research by IMS, Toronto, which tracks market share for 2,000 publications. Trade Show Executive leads with a 43% share of market, covering the period of January to August 2009, and has grown at a compounded annual growth rate of 29% over the past five years.

“The trade show industry is a fascinating business in which there is never a dull moment,” said Gudea. “There is always breaking news and opportunities that beckon. It is gratifying to work in a company that encourages innovation and new business models. I look forward to working with my owners and staff to venture into new areas that capitalize on the interplay of our events, print and web products.”

Gudea began her career in the trade show industry in 1978 as managing editor of Tradeshow Week. She spent 22 years with the Reed Business publication and reached the position of VP/publisher and editor-in-chief. She has served on numerous industry boards and earned the Distinguished Service Award from both the International Association of Exhibitions and Events (IAEE) and the Trade Show Exhibitors Association (TSEA).

She also served as group publisher at Advanstar Communications and director of the Magazine Division of Hispanic Business Media. Gudea and the publications she directed have won 52 awards in the areas of design, feature articles, surveys and research.

Reach Richard Simon at (312) 922-8558 or; Darlene Gudea at (760) 630-9111 or

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