Vancouver, BC – The organizer of Canada’s largest agricultural trade show has been acquired by Vancouver-based Glacier Media, Inc. Canada’s Outdoor Shows Limited, the Ontario owner of Canada’s Outdoor Farm Show and Canada’s Outdoor Equine Expo, will become part of Glacier’s portfolio of newspapers, agriculture publications and online offerings.
Jonathon Kennedy, President and CEO of Glacier Media, said the acquisition gets his company into the exhibition industry in a big way. “The team at Canada’s Outdoor Shows does a stellar job of demonstrating and showcasing the agricultural technologies that we write about and feature online,” he said. “Together, we can offer a more integrated information platform to the agri-food industry.”
Canada’s Outdoor Farm Show takes place in mid-September at Canada’s Outdoor Park in Woodstock, ON, covering more than 2.4 million gross square feet of exhibit space. Organizers said the 2011 event drew a record 723 exhibitors and 42,600 attendees, up from 39,200 last year. The organizers called it the largest farm show in Canada and the fourth-largest in North America.
“We wanted to expand past the borders of Ontario to be more national in our scope,” said Lorie Jocius, president of Canada’s Outdoor Shows. “We realized that the world was interested in Canadian agriculture and our commitment to showcasing new technologies and innovations. In order for us to take things to the next level, we needed to merge with an organization whose resources can help us push those boundaries even more.”
Both the Outdoor Farm Show and Outdoor Equine Expo will continue to operate with the current staff.
Reach Jonathon Kennedy at (604) 872-8565 or jkennedy@glaciermedia.ca; Lorie Jocius at (800) 563-5441, x35, or lorie@canadasoutdoorshows.com
