This Just In

Freeman Launches SafeConnect

Andrea Doyle, Senior News Editor

DALLAS – Freeman has released a suite of standards, protocols and service offerings to help trade show organizers ensure their live in-person and hybrid events are safe. Featured is Freeman SafeConnect, a resource which provides clarity around what Freeman will provide when serving as general service contractor for events.

“According to Freeman Event Research, nearly 75% of business attendees plan to return to in-person events this fall — and even more so by winter,” Dan Steiner, Vice President, Enterprise Risk Management, said. “Based on Freeman’s global expertise, our health and safety resources instruct and guide our clients in how to best prepare for and execute that return safely for attendees, exhibitors, and staff.”

The new health and safety materials include tools that help assess and guide risk mitigation, recommendations for attendee and exhibitor communication, and a glimpse of opportunities for exhibiting as event organizers and meeting planners return to live events. Specifically, the tools include:

  • Communications Template: Framework for what and when to communicate when planning an event
  • Crisis Management Plan: Preparedness guide to adopt and customize for events as an educational and practical resource
  • Future of Exhibiting Video: Considerations for creating a comfort zone in and outside future booths with health and safety top of mind
  • Freeman’s best practices are created with the latest scientific developments in mind as issued by local and state health authorities and the Centers for Disease Control and Prevention (CDC), and the World Health Organization (WHO).

Freeman supports and is aligned with the Global Biorisk Advisory Council (GBAC) standards and will adhere to venue and show organizer-specific health and safety requirements.

Protocols Freeman has in place when serving as general service contractor for events include:

  • Mandating all on-site employees complete a health questionnaire and temperature screen each day before entering show site
  • Requiring that every Freeman employee, and contractor on show site wear a facemask
  • Providing employees with a COVID-19 personal protective equipment (PPE) package
  • Pair on-site staff into small teams — limiting exposure and better supporting contact tracing
  • Enforce employees and contractors to abide by social distancing requirements
  • Require all employees and contractors to wash hands throughout the day with soap and hot water for 20 seconds or frequently use hand sanitizer
  • Mandate any custodial or sanitization services hired by Freeman be GBAC-certified

Visit for more information.

Reach Dan Steiner at

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