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RX’s Fenasucro & Agrocana Show To Rely On 100% Clean Energy

RX’s Fenasucro & Agrocana Show To Rely On 100% Clean Energy

SAO PAULO—The upcoming Fenasucro & Agrocana (International Bioenergy Trade Show) is leading the way when it comes to sustainability.

The trade show, held by CEISE Br and promoted and organized by RX Brazil, is the largest and only event in the world exclusively dedicated to the entire bioenergy production chain. Every year, it brings together professionals in the sugar/energy, food and beverage, pulp and paper, transport and logistics sectors, as well as energy distributors and traders from Brazil and dozens of other countries around the world.

All the energy consumed over the four days of the event, to be held August 15-18 at the Zanini Events Center in Sertãozinho, will be produced from sugarcane biomass. This clean, 100% renewable energy, which is created through a partnership with Toniello Energia, energy trader of the Viralcool Group, will also provide a significant reduction in costs.

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Among the other actions to promote sustainability, the trade show will award Green Energy Seal certificates by UNICA (the Brazilian Sugarcane Industry and Bioenergy Association), which are issued to plants that meet energy efficiency criteria along with sustainable agricultural and industrial practices. In addition, Fenasucro & Agrocana is installing five charging stations for electric and hybrid cars, which can be used at no cost to attendees.

This year, the trade show expects to attract 42,000 visitors. Representatives from more than 800 brands will be on hand to showcase equipment, services, and the latest technologies and trends in the industry.

On a macro level, by using 100% clean energy for the trade show, Fenasucro & Agrocana is promoting Brazil as a global provider of bioelectricity, timed perfectly with the opening of the free energy market starting in 2024.

“With this project to be supplied with 100% clean energy, we will be a bioenergy trade show using bioenergy to power it,” Paulo Montabone, the Director of Fenasucro & Agrocana, said. “What Fenasucro & Agrocana considers to be a trend has ended up becoming a reality.”

Reach Paulo Montabone at

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